A New Cellular Carrier?

One of the most interesting aspects of the proposed merger of Sprint and T-Mobile is that the agreement now includes selling some of Sprint’s spectrum to Dish Networks to enable them to become a 5G cellular provider. This arrangement is part of the compromise required by the Department of Justice to preserve industry competition when the major wireless carriers shrink from four to three.

This agreement would have Dish Networks paying $5 billion for the spectrum assets, which complement the spectrum already owned by Dish. The agreement also includes an MVNO agreement between Dish Networks and T-Mobile that would let Dish enter the cellular market immediately before having to build any network. As part of that arrangement, Dish would purchase Boost Mobile from T-Mobile for $1.4 billion, providing them with an immediate base of cellular customers.

Dish already owns spectrum valued at several billion dollars. The company has been under pressure from the FCC to deploy that spectrum, and Dish recently began building a nationwide narrowband network to support IoT sensors. The company admits they are not happy with the IoT sensor business plan but didn’t want to lose their spectrum. Perhaps the best aspect of this deal from Dish’s perspective is that they are being given a new time clock to use existing spectrum in a more profitable way.

This deal has plenty of critics who don’t believe that Dish can turn into a viable competitor. This includes numerous consumer groups as well as a group of state Attorney Generals who have filed to block the merger. The merger is far from a done deal and is going to court, although it has crossed the major hurdles of getting DOJ approval and informal approval from the FCC.

Dish Chairman Charlie Ergen says the company is ready to become the fourth facility-based cellular carrier in the market. He thinks that launching with a new 5G network will provide some advantages over carriers that will be upgrading older networks. The company faces some significant challenges such as gaining access to tower space in crowded markets. The other cellular carriers have also been busy and have invested significant amounts of capital in building fiber to support cellular small cell sites.

The challenge of building a new nationwide cellular network from scratch is intimidating. As a satellite provider, the company does not already operate an extensive landline network. The logistics of hiring the needed talent and constructing the core network infrastructure is a major challenge. A few years ago Dish had estimated the cost to build a nationwide cellular network at $10 billion. The company says they have already released an RFI and an RFP to start the process of hiring contractors to build the new network.

Ergen says the company could build the core network in 2020 and could construct a network to cover 70% of the homes in the country by 2023. As far as being competitive, Dish says they would enter the market with ‘disruptive’ pricing to capture market share.

Dish needs something like this if it is to survive. The company lost over 1.1 million satellite TV customers last year, a little over 10% of its customer base. It looks like cord cutting is accelerating this year and one has to wonder how long they will remain as a viable business.

Interestingly, Dish won’t be the only new competitor in the cellular market. Comcast recently spent over $1.7 billion on spectrum. The company has been reselling cellular service and offering low-price broadband as part of its bundle for the last few years. The company reporting hitting 1.2 million cellular customers at the beginning of this year. While Comcast is not likely to tackle building a nationwide network, they could become a formidable competitor in the urban markets where they are already the cable provider. Other cellular companies like Charter and Altice are considering a similar path.

Cellular Broadband Speeds – 2019

Opensignal recently released their latest report on worldwide cellular data speeds. The company examined over 139 billion cellphone connections in 87 countries in creating this latest report.

South Korea continues to have the fastest cellular coverage in the world with an average download speed of 52.4 Mbps. Norway is second at 48.2 Mbps and Canada third at 42.5 Mbps. The US was far down the list in 30th place with an average download speed of 21.3 Mbps. Our other neighbor Mexico had an average download speed of 14.9 Mbps. At the bottom of the list are Iraq (1.6 Mbps), Algeria (2.1 Mbps) and Nepal (4.4 Mbps). Note that these average speeds represent all types of cellular data connections including 2G and 3G.

Cellular broadband speeds have been improving raoidly in most countries. For instance, in the 2017 report, Opensignal showed South Korea at 37.5 Mbps and Norway at 34.8 Mbps. The US in 2017 was in 36th place at only 12.5 Mbps.

Earlier this year Opensignal released their detailed report about the state of mobile broadband in the United States. This report looks at speeds by carrier and also by major metropolitan area. The US cellular carriers have made big strides just since 2017. The following table compares download speeds for 4G LTE by US carrier for 2017 and 2019.

2019 2017
Download Latency Download Latency
AT&T 17.8 Mbps 57.8 ms 12.9 Mbps 63.8 ms
Sprint 13.9 Mbps 70.0 ms 9.8 Mbps 70.1 ms
T-Mobile 21.1 Mbps 60.6 ms 17.5 Mbps 62.8 ms
Verizon 20.9 Mbps 62.6 ms 14.9 Mbps 67.3 ms

Speeds are up across the board. Sprint increased speeds over the two years by 40%. Latency for 4G is still relatively high. For comparison, fiber-to-the-home networks have latency in the range of 10 ms and coaxial cable networks have latency between 25 – 40 ms. The poor latency in cellular networks is one of the reasons why browsing the web on a cellphone seems so slow. (the other reason is that cellphone browsers focus on graphics rather than speed).

Cellular upload speeds are still slow. In the 2019 tests, the average upload speeds were AT&T (4.6 Mbps), Sprint (2.4 Mbps), T-Mobile (6.7 Mbps) and Verizon (7.0 Mbps).

Speeds vary widely by carrier and city. The fastest cellular broadband market identified in the 2019 tests was T-Mobile in Grand Rapids, Michigan with an average 4G speed of 38.3 Mbps. The fastest upload speed was provided by Verizon in New York City at 12.5 Mbps. Speeds vary by market for several reasons. First, the carriers don’t deploy the same spectrum everywhere in the US, so some markets have less spectrum than others. Markets vary in speed due to the state of upgrades – at any given time cell sites are at different levels of software and hardware upgrades. Finally, markets also vary by cell tower density and markets that serve more customers for each tower are likely to be slower.

Many people routinely take speed tests for their home landline broadband connection. If you’ve not taken a cellular speed test it’s an interesting experience. I’ve always found that speeds vary significantly with each speed test, even when run back-to-back As I was writing this blog I took several speed tests that varied in download speeds between 12 Mbps and 23 Mbps (I use AT&T). My upload speeds also varied with a top speed of 3 Mbps, and one test that couldn’t maintain the upload connection and measured 0.1 Mbps on the test. While landlines broadband connections maintain a steady connection to an ISP, a cellphone establishes a new connection every time you try to download and speeds can vary depending upon the cell site and the channel your phone connects to and the overall traffic at the cell site at the time of connection. Cellular speeds can also be affected by temperature, precipitation and all of those factors that make wireless coverage a bit squirrelly.

It’s going to be a few years until we see any impact on the speed test results from 5G. As you can see by comparing to other countries, the US still has a long way to go to bring 4G networks up to snuff. One of the most interesting aspects of 5G is that speed tests might lose some of their importance. With frequency slicing, a cell site will size a data channel to meet a specific customer need. Somebody downloading a large software update should be assigned a bigger data channel with 5G than somebody who’s just keeping up with sports scores. It will be interesting to see how Opensignal accounts for data slicing.

5G Claims for Rural America

There are a few hot-button topics that are the current favorite talking points at the FCC. T-Mobile and Sprint are pressing both the 5G and the rural broadband buttons with their merger request. The companies are claiming that if they are allowed to merge that they can cover 96% of America with a ‘deep, broad, and nationwide’ 5G network.

There are multiple technologies being referred to as 5G – wireless broadband loops and 5G cellular – and their claim doesn’t hold water for either application. In making the claim the companies want regulators to think that they are talking about wireless 5G loop like the technology that Verizon recently test-drove in Sacramento. That technology is delivering 300 Mbps broadband to those living close to the transmitters located on poles. The carriers are smart and know this is the kind of claim that will perk up the ears of regulators and politicians. A ubiquitous 300 Mbps rural broadband product would solve the rural digital divide.

T-Mobile and Sprint are not talking about 5G wireless loops. That technology requires two things to have any chance of success – sufficient neighborhood housing density and fiber backhaul. Rural areas with poor broadband generally lack fiber infrastructure built close to neighborhoods, so a 5G provider would have to build the needed fiber. I can’t imagine why anybody that builds fiber close to a neighborhood would then choose a squirrely wireless link that delivers less than a gigabit of speed instead of a direct fiber connection that can deliver 10 Gbps using today’s readily-available technology.

The other missing element in rural America is customer density. I read an article that says that each Verizon 5G wireless loop transmitter in Sacramento can see at least 20 potential customers. There are a number of industry analysts who think that even that is a hard business case to justify, so how can wireless loops ever work in rural American where a given transmitter will likely see only a few homes? I can foresee the 5G loop technology perhaps being used to deliver broadband to small rural subdivisions or small towns where the wireless link might be cheaper than stringing fiber. However, most of rural America is characterized by low density and homes that are far apart.

What T-Mobile and Sprint are really talking about is 5G rural cellular service. Sprint brings a unique asset to the merger – they are the only US cellular carrier using nationwide spectrum in the 850 MHz and the 2.5 GHz bands. T-Mobile is the only carrier currently using 600 MHz spectrum. The combined companies would have by far the biggest inventory of spectrum – giving them a big advantage in urban America.

But is there an advantage this spectrum can bring to rural broadband? The short answer is no. I say that because I don’t see 5G cellular being that important in rural America? There are several reasons why the T-Mobile and Sprint announcement makes little sense.

The biggest issue is that there is not going to be fully-functional 5G cell sites anywhere in the country for years. It’s likely to take most of the coming decade until we see cell sites that comply with all 13 of the major improvement goals listed in the 5G specifications. There will be a natural progression from 4G to 5G as the carriers implement upgrades over time – the same upgrade path we just saw with 4G, where the first fully-compliant 4G cell sites were finally implemented in late 2017.

The bigger question is if most rural cell sites need 5G. The new technology brings several major improvements to cellular. First will be the ability of one cell site to make up to 100,000 simultaneous connections to devices, up from several thousand connections today. This improvement will be mostly accomplished using frequency slicing. This allows a cell site to tailor the size of the broadband connection to each customer’s demand. For example, a connection to an IoT device might be set at a tiny fraction of a full cellular channel, thus freeing up the rest of that channel to serve other customers. Many rural cell sites won’t need this extra capacity. A rural cell site that serves a few hundred people at a time will continue to function well with 4G and won’t need the extra capacity.

5G also can be used to increase the speed of cellular broadband, with the goal in the standard to bring speeds to as fast as 100 Mbps. That is also unlikely to happen to any great degree in rural America. Speeds of 100 Mbps will be accomplished in urban areas by having multiple cell sites connect to a single cellphone. That will require densely packed small cell sites, which is something we are already starting to see in the busy parts of downtowns. It’s incredibly unlikely that the cellular companies are going to introduce small cell sites through rural America just to boost handset broadband speeds. Speeds are not likely to be much faster than 4G when a customer can see only a single tower.

The T-Mobile and Sprint claim is pure bosh. These companies are not going to be investing in fiber to bring 5G wireless loops to rural America. While a combined company will have more spectrum than the other carriers there is no immediate advantage for using 5G for rural cellular coverage . The T-Mobile and Sprint announcements are just pushing the 5G and the rural broadband hot-buttons because the topics resonate well with politicians who don’t understand the technology.

City Authority in Rights-of-Way

The California Supreme Court just joined the fray in the battle over the placement of small cells and other wireless equipment in public rights-of-ways. Currently, there are numerous lawsuits challenging the FCC ruling that wireless carriers can put their devices anywhere in the public rights-of-way. The California lawsuit preceded that order and was asking if a City has the right to dictate the appearance of wireless electronics.

We’ve recently seen wireless carriers hanging some fairly hideous devices on poles. The FCC order allows them to hang devices as large as 28 cubic feet, and that’s large enough to hang devices that sprawl across the sightlines on poles. Cities look at some of the early examples of devices on poles and are fearful of the proliferation of similar devices as each large wireless carrier and others begin hanging small cells and 5G fixed wireless loop devices.

The original suit came from T-Mobile that claimed that San Francisco had no authority to set aesthetics requirements for wireless devices. It is an interesting challenge because government entities have been dictating aesthetics requirements for years – such as cell sites one sees all over Florida that are disguised to look like palm trees – but which never do.

My guess is that T-Mobile has been emboldened by the recent federal law that guarantees wireless carriers access to utility poles, light poles and other locations inside of public rights-of-way. The FCC order effectively tells municipalities that they can’t reject requests to place devices and I’m guessing T-Mobile hoped that meant that cities had no authority over them.

T-Mobile relied on language in section 7901 of the California public utilities code:

Telegraph or telephone corporations may construct lines of telegraph or telephone lines along and upon any public road or highway, along or across any of the waters or lands within this State, and may erect poles, posts, piers, or abutments for supporting the insulators, wires, and other necessary fixtures of their lines, in such manner and at such points as not to incommode the public use of the road or highway or interrupt the navigation of the waters. (I must admit that one of the reasons I like to read legal cases is the language used in laws. This one uses the term incommode which means to inconvenience or impede.)

T-Mobile interpreted that law to mean that they have the right to construct facilities as long as they don’t obstruct the transmission path. They further argued that San Francisco could not regulate anything that is not specifically allowed by this same language.

The courts disagreed with T-Mobile’s reading of the law. The courts said that a city has inherent local authority to determine the appropriate use of land within its jurisdiction. That authority includes the right to establish aesthetic conditions for land use. The Court said the case boiled down to whether Section 7901 somehow divested the city of that inherent authority.

The Courts also said that T-Mobile’s interpretation of the term incommode was incorrect, in that T-Mobile thought they could hang a wireless device anywhere as long as they didn’t impede public road use or the ability of other utilities to use the poles. The Courts said that incommoded generally means inconvenience and that the city could object to a pole placement if it inconvenienced the city in other ways such as generating noise, causing negative health consequences, or creating safety concerns.

While the California ruling was very specific and ruled that the City of San Francisco could require wireless carriers to meet aesthetic requirements, the ruling and the discussion in the decision can be interpreted as being directly in opposition of the FCC order that allows wireless carriers to place small cells anywhere they want, without city interference.

Lawsuits generally rely on precedents and judges often consider rulings made in other courts on similar issues. It seems likely that this California Supreme Court ruling is going to make it into the challenges to the FCC ruling that preempted local control over small cell placement. That FCC ruling loses its teeth if cities can consider things like public safety or the safety of technicians that work on poles.

Wireless carriers are currently acting as if the FCC order is a done deal, even as it is being challenged by numerous states and cities. I’ve heard several people refer to carrier behavior as a land grab, where the carriers are grabbing connection space on poles even when they have no immediate use for them – they are getting on poles before courts might make it harder to do so. This Supreme Court ruling makes it clear that the small cell issue is far from resolved and we’re probably going to be following this in courts for at least a few more years.

Another Rural Wireless Provider?

T-Mobile announced the start of a trial for a fixed wireless broadband product using LTE. The product is being marketed as “T-Mobile Home Internet”. The company will offer the product by invitation only to some existing T-Mobile cellular customers in “rural and underserved areas”. The company says they might connect as many as 50,000 customers this year. The company is marketing the product as 50 Mbps broadband, with a monthly price of $50 and no data cap. The company warns that speeds may be curtailed during times of network congestion.

The company further says that their ultimate goal is to offer speeds of up to 100 Mbps, but only if they are allowed to merge with Sprint and gain access to Sprint’s huge inventory of mid-range spectrum. They said the combination of the two companies would enable them to cover as many as 9.5 million homes with 100 Mbps broadband in about half of US zip codes.

There are positive aspects the planned deployment, but also a number of issues that make me skeptical. One positive aspect is that some of the spectrum used for LTE can better pass through trees compared to the spectrum used for the fixed wireless technology that is being widely deployed in the open plains and prairies of the Midwest and West. This opens up the possibility of bringing some wireless broadband to places like Appalachia – with the caveat that heavy woods are still going to slow down data speeds. It’s worth noting that this is still a line-of-sight technology and fixed LTE will be blocked by hills or other physical impediments.

The other positive aspect of the announced product is the price and lack of a data cap. Contrast this to the AT&T fixed LTE product that has a price as high as $70 along with a stingy 160 GB monthly cap, and with overage charges that can bring the AT&T price up to $200 per month.

I am skeptical of a number of the claims made or implied by the announcement. The primary concern is download speeds. Fixed LTE will be the same as any other fixed wireless product and speeds will decrease with the distance of a customer from the serving tower. In rural America distances can mount up quickly. LTE broadband is similar to rural cellular voice and works best where customers can get 4 or 5 bars. Anybody living in rural America understands that there are a lot more places with 1 or 2 bars of signal strength than of 4 or 5 bars.

The 50 Mbps advertised speed is clearly an ‘up-to’ speed and in rural America it’s doubtful that anybody other than those who live under a tower could actually get that much speed. This is one of the few times when I’ve seen AT&T advertise truthfully and they market their LTE product as delivering at least 10 Mbps speed. I’ve read numerous online reviews of the AT&T product and the typical speeds reported by customers range between 10 Mbps and 25 Mbps, with only a few lucky customers claiming speeds faster than that.

The online reviews of the AT&T LTE product also indicate that signal strength is heavily influenced by rain and can completely disappear during a downpour. Perhaps even more concerning are reports that in some cases speeds remain slow after a rain due to wet leaves on trees that must be scattering the signal.

Another concern is that T-Mobile is touting this as a solution for underserved rural America.  T-Mobile has far less presence in rural America than AT&T and Verizon and is on fewer rural cellular towers. This is evidenced by their claim that even after a merger with Sprint they’d only be seeing 9.5 million passings – that’s really small coverage for a nationwide cellular network. I’m a bit skeptical that T-Mobile will invest in connecting to more rural towers just to offer this product – the cost of backhaul to rural towers often makes for a lousy business case.

The claim also says that the product will have some aspects of both 4G and 5G. I’ve talked to several wireless engineers who have told me that they can’t see any particular advantage for 5G over 4G when deploying as fixed wireless. A carrier already opens up the available data path fully with 4G to reach a customer and 5G can’t make the spectrum perform any better. I’d love to hear from anybody who can tell me how 5G would enhance this particular application. This might be a case where the 5G term is tossed in for the benefit of politicians and marketing.

Finally, this is clearly a ploy to keep pushing for the merger with Sprint. The claim of the combined companies being able to offer 100 Mbps rural broadband has even more holes than the arguments for achieving 50 Mbps. However, Sprint does have a larger rural presence on rural towers today than T-Mobile, although I think the Sprint towers are already counted in the 9.5 million passings claim.

But putting aside all my skepticism, it would be great if T-Mobile can bring broadband to any rural customers that otherwise wouldn’t have it. Even should they not achieve the full 50 Mbps claim, many rural homes would be thrilled to get speeds at half that level. A wireless product with no data caps would also be a welcomed product. The timing of the announcement is clearly aimed at promoting the merger process with Sprint and I hope the company’s deployment plans don’t evaporate if the merger doesn’t happen.

5G vs. WiFi

The big cellular carriers envision a future where every smart device is connected to their cellular networks rather than to WiFi. They envision every home having to pay a monthly subscription to maintain connectivity for their wired devices. They envision every new car and truck coming with a subscription to cellular service.

I notice that the cellular providers talk about generating IoT revenues, but they’re never specific that the real vision is for everybody to buy additional cellular subscriptions. Most IoT applications will be low-bandwidth yet the carriers have been spreading the false message that 5G is all about faster broadband. I just saw another ludicrous article yesterday predicting how 5G was going to bring mobile gigabit broadband to rural America – a pure fantasy that is being fed by the public relations machines at Verizon and AT&T.

We aren’t seeing much press about the most important aspect of the new 5G specifications – that each cell site will be able to make up to 100,000 simultaneous connections. This isn’t being done for cellphones. It’s rare these days except in a few over-crowded places for a cellular call not to be connected. Placing a few small cell sites at the busiest places in most cities could solve most cellular bottlenecks without an upgrade to 5G.

The 100,000 connections give the wireless carriers the tool that can make a connection to every smart TV, smart washer and dryer, home video camera, burglar alarm sensor and every other wired device in a home. The big carriers are launching a direct challenge to WiFi as the wireless technology of choice for connecting our devices.

AT&T and Verizon envision every home having a new $10, $20 or $30 subscription to keep all of the devices connected. They also envision becoming the repository of all IoT data – moving them in front of Google and others in the chase for collecting the big data that drives advertising revenues. This is something they definitely don’t talk about.

It doesn’t take much of a thought exercise to understand that 5G is not about faster cellular service. Cellular subscribers will gladly take faster cellular broadband, but they probably aren’t willing to pay more for it. T-Mobile is already making that clear by announcing that they won’t charge more for 5G. The carriers are not going to spend tens of billions to implement 5G cellular technology that doesn’t drive the new revenues needed to pay for it. 5G is about IoT, plain and simple.

Today all of our home devices use WiFi. While WiFi is far from perfect, it seems to do an adequate job in connecting to the video camera at the front door, the smart TV, and the sensors in various appliances and devices around the home. WiFi has a few major advantages over cellular broadband – it’s already in our homes and connected to our devices and doesn’t require an additional monthly subscription.

I think people will resist another forced subscription. HP recently reported that the vast majority of their customers that buy 4G LTE-enabled laptops disable the cellular connection almost as soon as the new computer is out of the box. In this day of cellphones, very few car owners sign-up for the cellular subscription for OnStar when the free trial expires. I know that I personally would not buy a home device that eventually needed another cellular subscription to function.

The cellular carriers make a valid point in saying that WiFi is already growing inadequate for busy homes. But there are already short-term and long-term fixes on the way. The short-term fix is the upcoming migration to WiFi 6 using the 802.11ax standard. The new WiFi will better use MIMO antennas, frequency slicing and other techniques to allow for prioritization of devices and a more reliable connection to multiple devices.

The ultimate indoor broadband network will be a combination of WiFi and millimeter wave, or even faster spectrum. Higher frequency spectrum could provide bandwidth for the devices that use big bandwidth while keeping other devices on mid-range spectrum WiFi – getting the best from both sets of spectrum. That combination will allow for the easy integration, without interference for the connection of gigabit devices and also of tiny sensors that only communicate sporadically.

This is not the future that AT&T and Verizon want, because this is a world controlled by consumers who buy the wireless boxes that best suit them. I envision a future indoor-only wireless network that won’t require licensed spectrum or a cellular subscription since the millimeter waves and other higher frequencies won’t pass outdoors through walls.

The cellular carriers will have a monopoly on the outdoor sensor market. They will undoubtedly make the connections to smart cars, to smart agriculture, and to outdoor smart city sensors. But I think they will have a huge uphill battle convincing households to pay another monthly subscription for something that can be done better using a few well-placed routers.

The Slow Deployment of 5G

Somebody asked me a few days ago why I write so much about 5G. My response is that I am intrigued by the 5G hype. The major players in the industry have been devoting big dollars to promote a technology that is still mostly vaporware. The most interesting thing about 5G is how politicians, regulators and the public have bought into the hype. I’ve never seen anything like it. I can remember other times when the world was abuzz over a new technology, but this was usually a reaction to an actual technology you could buy like the first laptop computers, the first iPhone and the first iPod.

Anybody that understands our industry knew that it will take a number of years to roll out any major new technology, particularly a wireless technology since wireless behaves differently in the field compared to the lab. We’re only a year past the release of 5G standards, and it’s unrealistic to think those standards could be translated into operation hardware and software systems in such a short time. You only have to look back at the history of 4G, which started as slowly as 5G and which finally had the first fully-compliant 4G cell site late last year.  It’s going to take just as long until we see a fully functional 5G cell site. What we will see, over time, is the incremental introduction of some of the aspects of 5G as they get translated from lab to the field. That rollout is further complicated for cellular use by the timeline needed to get 5G-ready handsets into peoples’ hands.

This blog was prompted by a Verizon announcement that 5G mobile services will be coming to 30 cities later this year. Of course, the announcement was short on details, because those details would probably be embarrassing for Verizon. I would expect that the company will introduce a tiny few aspects of 5G into the cell sites in business districts of major cities and claim that as a 5G roll-out.

What does that a roll-out this year mean for cellular customers? There are not yet any 5G capable cellphones. Both AT&T and Verizon have been working with Samsung to introduce a 5G version of their S10 phone later this year. Verizon has also been reported to be working with Lenovo for a 5G modular upgrade later this year. I’m guessing these phones are going to come with a premium price tag for the early adaptors willing to pay for 5G bragging rights. These phones will only work as 5G from the handful of cell sites with 5G gear – and that will only be for a tiny subset of the 5G specifications. I remember when one of my friends bought one of the first 4G phones and crowed about how it worked in downtown DC. At the time I told him his great performance was because he was probably the only guy using 4G – and sure enough, his performance dropped as others joined the new technology.

On the same day that I saw this Verizon announcement I also saw a prediction by Cisco that only 3% of cellular connections will occur over a 5G network by the end of 2022. This might be the best thing I’ve seen that pops the 5G hype. Even for folks buying the early 5G phones, there will be a dearth of cell sites around the country that will work with 5G for a number of years. Anybody who understands the lifecycle of cellular upgrades agrees with the Cisco timeline. It takes years to work through the cycle of upgrading cell sites, upgrading handsets and then getting those handsets to the public.

The same is true for the other technologies that are also being called 5G. Verizon made a huge splash just a few months ago about introducing 5G broadband using millimeter wave spectrum in four cities. Even at the time of that announcement, it was clear that those radios were not using the 5G standard, and Verizon quietly announced recently that they were ceasing those deployments while they wait for actual 5G technology. Those deployments were actually a beta test of millimeter wave radios, not the start of a rapid nationwide deployment of 5G broadband from poles.

AT&T had an even more ludicrous announcement at the end of 2018 where they announced 5G broadband that involved deployment of WiFi hotspots that were supposedly fed by 5G. However, this was a true phantom product for which they had no pricing and that nobody could order. And since no AT&T cell sites have been upgraded to 5G, one had to wonder how this involved any 5G technology. It’s clear this was technology roll-out by press release only so that they could have the bragging rights of saying they were the first ones to have 5G.

The final announcement I saw on that same day was one by T-Mobile saying they would begin deploying early 5G in cell sites in 2020. But the real news is that they aren’t planning on charging any more for any extra 5G speeds or features.

I come back to my original question about why I write about 5G so often. A lot of my clients ask me if they should be worried about 5G and I don’t have an answer for them. I can see that actual 5G technology is going to take a lot longer to come to market than the big carriers would have you believe. But I look at T-Mobile’s announcement on price and I also have to wonder what the cellular companies will really do once 5G works. Will AT&T and Verizon both spend billions to put 5G small cells in residential neighborhoods if it doesn’t drive any new cellular revenues? I have to admit that I’m skeptical – we’re going to have to wait to see what the carriers do rather than listen to what they say.

Is the Public Buying the 5G Hype?

T-Mobile recently conducted a survey, conducted by HarrisT, that looks in detail about how the public feels about the role of pending new technologies. They expect to repeat this survey quarterly to track how public perceptions of technology changes over time.

As you would expect, a significant number of the questions in the poll were about 5G. I’m sure that T-Mobile’s motivation for conducting the survey is due to the fact that they are one of the few companies in the industry that are not hyping 5G. They expect 5G to start creeping into the industry in 2020 and then taking as much as a decade to become a widespread reality.

The survey started by asking if respondents had heard of various new technologies. The 5G hype isn’t fully pervasive yet with 57% having heard of the technology. For other technologies: Internet of Things – 29%; machine learning – 26%; virtual reality – 83%; artificial intelligence – 78%; cloud computing – 52% and blockchain – 19%.

One of the most interesting responses in the survey is the public expectation of when they expect to see 5G in the market place. Of those that have heard of 5G, 29% thought it was already here in late 2018. 35% more think they’ll see 5G in 2019 and another 25% expect 5G in 2020. This response has to reflect the flood of marketing hype and press releases extolling 5G. The public has been inundated for several years by articles and press releases that declare that 5G is going to solve our broadband problems by delivering huge data speeds wirelessly everywhere.

When asked more specifics about 5G, 64% were somewhat excited or very excited about 5G in general. They were also somewhat or very excited about the following attributes of 5G: faster upload and download speeds – 92%; wider network coverage – 91%; higher quality streaming video – 85%; higher quality voice calls – 89%; less lag time on mobile devices – 90%; more reliable mobile connections – 93%; greater number of connected devices – 80%; smart city data sensors – 68%; driverless vehicles – 50%; virtual reality in the work environment – 59%; smart energy grids – 75%; supercharged IoT – 64%; expanded use of drones – 47%; next generation artificial intelligence – 59%; telehealth – 68%; remote surgery – 59%; real time language translation – 72%; replacement of landline broadband connections – 75%; replacement of traditional cable TV – 75%.

Interestingly, only 27% of total respondents thought that 5G would have a big influence on their daily life.

In a finding that I find disturbing, 65% of respondents think 5G will have a positive impact on rural America. Even the biggest 5G proponents admit that 5G is going to be hard to justify in low-density areas. It’s not hard to understand this belief because I’ve seen numerous articles that make this claim. 79% think 5G will have a positive impact in cities.

When asked which companies would be leaders in 5G, the unsurprising responses include Verizon (43%), AT&T (36%), Apple (43%), Samsung (35%) and T-Mobile (20%). However, there were surprises on this list including Amazon (24%), Comcast (12%), Google (36%), Facebook (12%), Microsoft (34%) and Dish Networks (5%).

The public believes that 5G is going to bring price increases. 84% said they thought that 5G would result in higher cellular service prices. 77% said they thought 5G would lead to higher cable TV prices (this has me scratching my head). 81% said they thought 5G would lead to higher process for home broadband – but wouldn’t increased competition for home broadband bring lower prices? 86% expect the prices for smart phones to be higher.

Overall, the survey shows an unrealistic public perception about when we’ll see the benefits of 5G. It’s not hard to understand this misperception since there are untold articles making it sound like we’re on the verge of a 5G revolution. I’m guessing this might have been one of the motivations for T-Mobile to sponsor this survey since they are one of the most realistic voices in the industry talking about the 5G time line. It will be interesting to see what the public thinks in a few years after very little 5G has actually been implemented. But perhaps I’m just being overly skeptical since the big carriers like AT&T are now extolling their 4G LTE product as 5G – maybe the public will but it.

The Zero-rating Strategy

The cable companies are increasingly likely to be take a page from the cellular carriers by offering zero-rating for video. That’s the practice of providing video content that doesn’t count against monthly data caps.

Zero-rating has been around for a while. T-Mobile first started using zero-rating in 2014 when it provided its ‘Music Freedom’ plan that provided free streaming music that didn’t count against cellular data caps. This highlights how fast broadband needs have grown in a short time – but when data caps were at 1 GB per month, music streaming mattered.

T-Mobile then expanded the zero-rating in November 2015 to include access to several popular video services like Netflix and Hulu. AT&T quickly followed with the first ‘for-pay’ zero-rating product, called FreeBee Data that let customers (or content providers) pay to zero-rate video traffic. The AT&T plan was prominent in the net neutrality discussions since it’s a textbook example of Internet fast lanes using sponsored data where some video traffic was given preferential treatment over other data.

A few of the largest cable companies have also introduced a form of zero-rating. Comcast started offering what it called Stream TV in late 2015. This service allowed customers to view video content that doesn’t count against the monthly data cap. This was a pretty big deal at the time because Comcast was in the process at the time of implementing a 300 GB monthly data cap and video can easily push households over that small cap limit. There was huge consumer pushback against the paltry data caps and Comcast quickly reset the data cap to 1 terabyte. But the Stream TV plan is still in effect today.

What’s interesting about the Comcast plan is that the company had agreed to not use zero-rating as part of the terms of its merger with NBC Universal in 2011. The company claims that the Stream TV plan is not zero-rating since it uses cable TV bandwidth instead of data bandwidth – but anybody who understands a cable hybrid-fiber coaxial network knows that this argument is slight-of-hand, since all data uses some portion of the Comcast data connection to customers. The prior FCC started to look into the issue, but it was dropped by the current FCC as they decided to eliminate net neutrality.

The big cable companies have to be concerned about the pending competition with last-mile 5G. Verizon will begin a slow roll-out of its new 5G technology in October in four markets, and T-Mobile has announced plans to begin offering it next year. Verizon has already announced that they will not have any data caps and T-Mobile is also unlikely to have them.

The pressure will be on the cable companies to not charge for exceeding data caps in competitive markets. Cable companies could do this by eliminating data caps or else by pushing more video through zero-rating plans. In the case of Comcast, they won’t want to eliminate the data caps for markets that are not competitive. They view data caps as a potential source of revenue. The company OpenVault says that 2.5% of home currently exceed 1 TB in monthly data usage, up from 1.5% in 2017 – and within a few years this could be a lucrative source of extra revenue.

Comcast and the other big cable companies are under tremendous pressure to maintain earnings and they are not likely to give up on data caps as a revenue source. They are also likely to pursue sponsored video plans where the video services pay them to provide video outside of data caps.

Zero-rating is the one net neutrality practice that many customers like. Even should net neutrality be imposed again – through something like the California legislation or by a future FCC – it will be interesting to see how firmly regulators are willing to clamp down on a practice that the public likes.

Verizon’s Residential 5G Broadband

We finally got a look at the detail of Verizon’s 5G residential wireless product. They’ve announced that it will be available to some customers in Houston, Indianapolis, Los Angeles and Sacramento starting on October 1.

Verizon promises average download data speeds of around 300 Mbps. Verizon has been touting a gigabit wireless product for the last year, but the realities of wireless in the wild seems to have made that unrealistic. However, 300 Mbps is a competitive broadband product and in many markets Verizon will become the fastest alternative competitor to the cable companies. As we’ve seen everywhere across the country, a decent competitor to the big cable companies is almost assured of a 20% or higher market penetration just for showing up.

The product will be $50 per month for customers who use Verizon wireless and $70 for those that don’t. These prices will supposedly include all taxes, fees and equipment – although it’s possible that there are add-ons like using a Verizon WiFi router. That pricing is going to be attractive to anybody that already has Verizon cellular – and I’m sure the company is hoping to use this to attract more cellular customers. This is the kind of bundle that can make cellular stickier and is exactly what the Comcast and Charter have in mind as they are also offering cellular. Verizon is offering marketing inducements for the roll-out and are offering 3 months free of YouTube TV or else a free Apple TV 4K or a Google Chromecast Ultra.

Theoretically this should set off a bit of a price war in cities where Comcast and Charter are the incumbent cable providers. It wouldn’t be hard for those companies to meet or beat the Verizon offer since they are already selling cellular at a discount. We’re going to get a fresh look at oligopoly competition – will the cable companies really battle it out? The cable companies have to be worried about losing significant market share in major urban markets.

We’re also going to have to wait a while to see the extent of the Verizon coverage areas. I’ve been speculating about this for a while and I suspect that Verizon is going to continue with their history of being conservative and disciplined. They will deploy 5G where there is fiber that can affordably support it – but they are unlikely to undertake any expensive fiber builds just for this product. Their recently announced ‘One Fiber’ policy says just that – the company wants to capitalize on the huge amount of network that they have already constructed for other purposes. This means it’s likely in any given market that coverage will depend upon a customer’s closeness to Verizon fiber.

There is one twist to this deployment that means Verizon might not be in a hurry to deploy this too quickly. The company has been working with Ericsson, Qualcomm, Intel and Samsung to create proprietary equipment based upon the 5GTF standard. But the rest of the industry has adopted the 3GPP standard for 5G and Verizon admits it will have to replace any equipment installed with their current standard.

Verizon also said over the last year that they wanted this to be self-installed by customers. At least for now the installations are going to require a truck roll, which will add to the cost and the rate of deployment of the new technology.

Interestingly, these first markets are outside of Verizon’s telco footprint. This means that Verizon will not only be taking on cable companies, but that they might be putting the final nail in the coffin of DSL offered by AT&T and other telcos in the new markets. Verizon is unlikely to roll this out to compete with their own FiOS product unless deployments are incredibly inexpensive. But this might finally bring a Verizon broadband product to neighborhoods in the northeast that never got FiOS.

It’s going to be a while under we understand the costs of this deployment. Verizon has been mum about the specific network elements and reliance on fiber needed to support the product. And they have been even quieter about the all-in cost of deployment.

Cities all over the country are going to get excited about this deployment in the hope of getting a second competitor to their cable company which are often a near-monopoly. It appears that the product is going to work best where there is already a fiber-rich environment. Most urban areas, while having little last mile-fiber, are crisscrossed with fiber used to get to large businesses, governments, schools, etc.

The same is not necessarily the same in suburbs and definitely not true of smaller communities and rural America. The technology depends upon local last-mile fiber backhaul. Verizon says that they believe their potential market will be to eventually pass 30 million households, or a little less than 25% of the US market. I’d have to think that the map for others, except perhaps for AT&T largely coincide with the Verizon map. It seems that Verizon wants to be the first to market to potentially dissuade other entrants. We’ll have to wait and see if a market can reasonably support more than one last-mile 5G provider – because companies like T-Mobile also have plans for wide deployment.