Jenifer Robertson, Executive Vice President and General Manager of Mass Markets for AT&T, gave a lengthy interview at CTIA’s annual summit in D.C. that led to an article by Rob Pegoraro of Light Reading. The interview covered a range of topics and is worth reading. I was struck by a comment at the end of the article where Robertson said, “I don’t have any data that tells me consumers are chomping at the bit for 6G.”
Part of that reason is that the AT&T 5G network is performing well. A big part of that performance came earlier this year when the company integrated the midband spectrum purchased from EchoStar. I’m an AT&T subscriber, and I saw my 5G cellular speeds more than double after that upgrade.
AT&T also moved further along the path towards fully implementing 5G. The company announced it deployed its first 5G standalone in October 2025. That includes launching new features that the company is labeling as 5G Advanced, which includes network slicing and other features that were part of the original 5G specification.
It’s not unusual that AT&T is still implementing 5G features in 2026. The cellular industry has implemented a new G generation of cellular technology every decade, starting with the introduction of 1G in 1979. It’s always taken much of each new decade to fully implement the newest generation of technology. You might remember that ten years ago, the big carriers were still implementing some of the specification features of 4G.
Robertson’s comment on 6G is a big shift from the way that the big carriers talked about 5G a decade ago. The hype for upgrading to 5G started in 2016, and folks probably remember that you couldn’t read an industry publication or go to a tradeshow without being bombarded about the upcoming miracles that were going to be unleased with 5G. We’re not seeing that same kind of excitement for 6G, and I would bet that the average cellular customer hasn’t even heard of 6G.
I also remember the market reaction when 5G was introduced in 2019. The first introduction of 5G only included a small piece of the new 5G specification, and the major real-world difference from 4G was that carriers put 5G connections on a different set of spectrum. Early adopters praised 5G, mostly because they were connecting on empty networks, but within a year, that advantage disappeared as the 5G spectrum got flooded with users.
There is a lot to brag about with 5G performance. Speeds increased dramatically over 4G, and in most urban markets, 5G speeds are at 200-300 Mbps download, or faster. There is one big downside to 5G in rural areas, in that the higher spectrum for 5G doesn’t carry as far, and so cellular network coverage in rural areas is shrinking. This will be dramatically noticeable when the carriers eventually decommission 4G.
By the time 5G was released to the public, every tech head wanted the new technology. This led to a huge surge in handset sales. There is no doubt that the equipment and handset vendors will want a big push for 6G. But there aren’t many advantages of 6G that will excite consumers. Most of the advantages of 6G benefit the carriers more than the public. Consider the following touted benefits. 6G will:
- Enable immersive communication and human-machine interactions. That would enable eXtended Reality (XR), remote multi-sensory telepresence, holographic communications, haptic sensors and actuators, and multi-sensory interfaces.
- Allow the connection of massive numbers of devices at a cell site. This will supposedly unleash more smart city applications, smart cars, environmental monitoring, and agricultural sensors.
- Ease connections to smart machines for the remote operation of robots, autonomous factories, and the creation of digital twins for factories, health care, and other complex use cases.
- Have peak theoretical data rates between 50 and 100 Gbps.
- Target air interface latency between 0.1 ms and 1 ms.
- Will introduce AI-related features to support distributed data processing, distributed learning, AI computing, AI model execution, and AI model inference.
Almost none of these new benefits will excite the average cellular customer. These upgrades mostly open up new markets for the carriers. The big carriers saw similar claims for 5G fizzle in the market. Folks aren’t interested in buying separate cellular subscriptions for smart devices, and the battle for connecting multiple devices has largely been won by WiFi. Faster speeds will benefit FWA home cellular, but will not be seen as an important benefit for cellphone users.
It’s going to be interesting to see if AT&T and the other big carriers stay lukewarm about paying for the upgrades to 6G. That would break the cycle of a new generation of cellular technology every ten years and would put equipment and handset vendors into a tailspin.







