Today’s blog is a tale of two counties that were successful in attracting broadband grant investments and now want to pivot to making sure that residents are able to take advantage of the newly constructed fiber networks. Both counties are encountering an unexpected roadblock.
Both counties that did things the right way. Both counties put a lot of effort into attracting better broadband. They funded major feasibility studies. These studies included activities like sponsoring well-attended public meetings, doing surveys to understand the interest in broadband, and exploring all of the local issues that ISPs want to know about when they are considering building new networks. Most importantly, both counties used some of their own federal ARPA funding to make broadband grants to ISPs, which served as seed funding for ISPs looking for state and federal grant money to build fiber networks.
And the efforts by the counties paid off. Both counties attracted ISPs that were successful in finding the grant funding needed to build fiber in rural areas. The fiber construction is mostly completed, and the networks are operational. One county partnered with two large ISPs, a cable company and a telco, and the second county ended up with fiber being built by five, mostly local, ISPs.
Interestingly, both counties realize that infrastructure is only the first step and the work in their counties is not going to be complete until residents who want broadband are connected. I think they need to be applauded for this realization, because I know many counties have assumed that once the networks are built, they can move their focus to other issues.
The reason behind this blog is that both counties say they have reached the same roadblock, in that the ISPs that were funded to build fiber won’t tell them how many customers are subscribing to the new fiber networks. This caught both counties by surprise for several reasons. First, they thought they had forged a relationship with the ISPs during the process of awarding local grants and through the general process of working together to attract more grants. More surprising to them is that each county is willing to put effort and funding into getting more residents online by supporting a variety of digital inclusion efforts like getting more computers into homes and teaching people how to use online resources.
The folks at the counties assumed that digital inclusion efforts are a win:win:win for the residents, the ISPs, and the counties. The counties understand that getting people online means better opportunities for education and higher pay. They assumed the ISPs would be interested in getting more customers. But they are getting nowhere with the ISPs. ISPs ranging from small local providers to large national cable companies gave them the same response.
I know ISPs well, and I’m not surprised by the response. In a competitive world, ISPs don’t want to give subscriber information to a local government which they assume will become public – and they are probably right about that.
I’ve spent a few days scratching my head about this and wondering how we break this particular log jam, which I assume is being repeated all across the country. There are local governments and digital inclusion advocates of all types who are willing to put in the effort to get people connected to broadband. ISPs clearly benefit by getting more customers. But many ISPs are leery of looking outside the company for help, and the idea of trusting outsiders to bring new customers is a foreign idea.
I know there are ISPs that have embraced digital inclusion efforts. However, there are surprisingly few stories about this in circulation. Maybe that silence is on purpose, and these efforts are being tackled locally with little fanfare. I’d love to hear from anybody who has figured out how to break the logjam being experienced by these counties.






