One of the most interesting positive things that came out of the COVID pandemic was that communities and organizations across the country deployed public WiFi hotspots. This was done at the time to support students and workers who were expected to find a way to work remotely. And this worked well in a lot of places, and I’ve talked to communities who said the public flocked to the free WiFi during the pandemic.
There was another benefit of the free hot spots – they created places where people who couldn’t afford broadband suddenly had a place to access the Internet. This number of people varies by community, but the nationwide numbers suggest that around 14% of homes don’t have a home broadband solution, and as many as 80% of those folks say they would buy a home broadband solution if they could afford it.
As I wrote about in a recent blog, the number of homes without broadband is unfortunately growing due to affordability issues related to the other increasing costs of daily life like rent, food, health care, and transportation. An increasing number of homes are finding it harder to maintain their broadband connection. Several ISPs have told me about a growing number of broadband customers that regularly disconnect and then reconnect broadband during the year depending on their ability to pay the bill.
I recently realized that a huge percentage of the pandemic-inspired hot spots are gone. In some cases, the WiFi radios installed in 2000 are wearing out, and there is no funding to replace them. Other communities have turned off public WiFi because nobody is paying for the underlying broadband connection. In other cases, there is nobody who wants the responsibility of maintaining and operating the WiFi network.
There are also social issues involved in the hot spot issue. I’ve talked to a few communities that disconnected public WiFi because they didn’t like that it continued to attract people to congregate near hotspots after the end of the pandemic. They didn’t want people congregating in business or tourist districts and sometimes worried about public safety when people were using free WiFi after dark.
A decade ago, there was also a national trend for restaurants and stores to offer free WiFi. That trend has reversed, and there are far fewer places today that offer free WiFi to the public. Many businesses just stopped offering the service. A lot more put the WiFi behind passwords so that it was only easily available to customers. Many have redirected the WiFi signal to serve indoors and not to the nearby sidewalks and parking lots.
I think that one of the reasons for the decreasing interest in deploying public WiFi is a perception that everybody has a cellphone and doesn’t need public WiFi. I worked with the local social agencies in a large suburb of a major city last year, and I learned that a surprising number of people with cellphones don’t have a monthly cellular plan and only use their cellphone where they can find a public WiFi connection. But even people with expensive cellular plans have a skimpy data cap that means they must find WiFi to make it through the month.
There is one hopeful trend. I’ve seen a dozen communities that have deployed WiFi in public parks in recent years. The only downside of these deployments is that the WiFi would probably benefit the public more if it were near where people live. There are also some state programs that are supporting public WiFi, like a recent one in New Mexico. But unfortunately, for every new public hot spot being created, my guess is that a dozen are fading away. That number might be an exaggeration, but the trend is in that direction.
There was a lot of hope that BEAD nondeployment funds could be used to fund public WiFi. My guess is that, even if those funds are ever released, the funds will only be allowed to be use for specific uses that probably won’t include public WiFi. This is an issue that local and state governments can address. Of all of the broadband fixes available in the world, this is one of the lowest-cost ways to bring better broadband to communities. Unless we get a working permanent replacement for something like the ACP plan that subsidized home broadband, there are going to be a lot of homes where public WiFi is a necessity.





