Starlink is in the industry news so often that it feels like I ought to have a recurring blog just for Starlink updates. The company recently made an interesting announcement that should make waves in the broadband industry. The company announced tiered pricing, with prices varying by speed, and starting at $50 per month in some selected markets.
This is something Starlink has always been able to do, and perhaps they are doing this because the company is profitable and has landed 2 million U.S. customers with its standard $120 price. It’s clear that the company’s network is gaining capacity at a steady pace as the company launches additional and better satellites. At the beginning of February, the company had over 9,300 working satellites in orbit out of 9,600 total satellites. The company is on track to reach its first constellation goal of having 12,000 satellites in orbit by the end of this year. The company will soon be introducing its next generation of satellites which will have significantly greater broadband capacity.
The new products announced by Starlink include:
- Residential 100 Mbps. $50 per month. Speeds up to 100 Mbps.
- Residential 200 Mbps. $80 per month. Speeds up to 200 Mbps.
- Residential Max. $120 per month. New customers also get a mini kit that can be used for traveling or camping.
The 100 Mbps product comes with a warning that it’s not available everywhere, so we’ll have to wait for feedback from the public to see what that means. Having a $50 broadband product everywhere would be a big deal.
It will be interesting to see the actual speeds delivered for each product. Each of the three products is being advertised as ‘up to’ speeds. Starlink recently issued a report to customers that said that its average download speed at the end of 2025 was 170 Mbps, so it will be interesting to see the speeds that are delivered to subscribers of the 200 Mbps tier. Ookla issued a report last year that said that Starlink’s median speed was 104.7 Mbps at the end of the first quarter of 2025, meaning half of the speeds were faster, and half were slower than that number. There is no mention by Starlink in its announcement about upload speeds. The Ookla report showed that the median upload speed was 14.8 Mbps at the end of the first quarter of 2025.
I work in a lot of rural areas where many people either can’t or won’t pay $120 per month for broadband. Starlink could get huge market traction with a $50 product. A $50 price for 100 Mbps broadband would put huge pressure on WISPs, which generally have rates higher than that. A $50 product would also be an affordable alternative to the many rural fiber networks being built by grants.
A $50 rate also would play well in cities. That rate competes well against the low-cost options in cities from DSL or FWA wireless. Most big telcos have raised DSL rates to the range of $65 per month. The FWA carriers have list rates of around $60, but customers can get it for less by bundling with a cellphone plan and agreeing to autopay. I can’t see Starlink cleaning up in cities with a $50 rate, but it would get a lot more customers than it has today in those markets.
In other pricing news, Starlink increased the monthly data cap on its Roam product to 100 gigabytes per month. This product is also $50 per month and is aimed at RVs and hikers. The average U.S. home uses around 700 gigabytes, but this will be attractive to homes that aren’t big broadband users. Starlink significantly chokes speeds after the monthly cap is reached.







