February 8 is the thirtieth anniversary of the Telecommunications Act of 1996. The legislation brought sweeping changes to the industry and was the impetus for me to start my consulting company in 1997. This blog includes some of my thoughts about the impact of the Act.
The Act was both overdue and premature. It was overdue because market forces had been creating pressure for rule changes since the divestiture of AT&T into the Baby Bell companies in 1984. The divestiture brought long-distance competition, but it was clear that the public wanted broader competition for voice service instead of only being bombarded by companies offering cheaper long-distance rates. The Act held out the possibility of real competition for voice services to the majority of the country.
In my opinion, the Act never unleashed the competition for telephone services envisioned by the authors of the bill. The Act did create a giant flurry of competitive activity as CLECs immediately sprang into life to compete for voice services. Unfortunately, most of these new competitors ether resold telephone company products or relied on using unbundled network elements from telephone company networks to cobble together telephone services. I had an office near the DC Beltway, and in 1999, I probably had a dozen competitors visit my office trying to sell me an integrated T1 that combined voice and data that completely relied on the telco network. As might have been expected, the big telcos quickly adapted to the new rules and were highly successful in complicating the process for anybody trying to compete with them.
I say the Act was clearly premature because it did not anticipate the explosion of residential broadband that began only a few years after the ink was dry on the new law. The public interest in the Internet quickly swamped any public interest in voice competition. The bundled T1 product being sold to businesses became quickly obsolete when DSL and cable modems brought faster broadband for a much lower price. The introduction of cheap broadband was a major factor in the collapse of the giant voice CLECs, which crashed and burned in the big tech collapse that peaked in 2001.
Because the Act did not anticipate broadband, the launch of DSL and cable modems was almost totally unregulated because Congress didn’t have an appetite for tackling the complexities of an update to the Act so soon after the 1996 Act. The giant broadband providers quickly solidified behind the concept of light-touch regulation to stave off any attempt to regulate the new broadband industry.
The Act didn’t address two issues that still plague the telecom industry today. The first is market concentration. The Act hoped to create an environment that fostered widespread facility-based voice competition. The advent of broadband made the whole industry forget about voice competition. It became quickly clear that the largest telcos and cable companies were going to snag the vast majority of broadband customers in the country. Competition between telcos and cable companies started on an even footing in 2000, but as cable company technology advanced faster than DSL technology, the cable companies became virtual monopoly broadband providers in their markets, and used that strength to force customers to buy bundles of broadband, cable TV, and telephone. Only after several decades are we finally seeing fiber overbuilders and FWA cellular broadband bringing true competition to cable company monopolies.
The Act also did nothing to tackle the second issue that has plagued the broadband industry since the beginning – the uneven and inequitable distribution of broadband technology. Rural areas fell behind urban broadband almost immediately. We still haven’t brought broadband to a lot of low-income MDUs in cities. While the FCC was tasked by the Act to make sure that rural markets had the same opportunities as urban markets, the agency has never done more than pay lip service to that obligation.
Perhaps one of the biggest failures of the 1996 Act is that it implicitly assumed that specific services are closely linked to specific infrastructure. This led to the bizarre situation where voice over copper remained regulated while VoIP over other technologies was not. Cable TV over coax stayed regulated, while streaming video over other technologies was not.
You’ll probably be seeing a bunch of articles that look at different consequences of the 1996 Act. In my mind, the Act was a success in that it shook up the heavily regulated and staid incumbent telephone companies. But the Act was also a failure since it allowed telephone companies to easily do end runs around the rules create by the Act. Ultimately, the Act fell far short of the intent the goals for those who wrote it.







