Tag Archives: Verizon

Will Cellular Companies Pursue BEAD Grants?

Several people have asked me recently if cellular companies will be pursuing BEAD grants. It’s an interesting question that I don’t think anybody other than the cellular carriers know the answer. But it’s an intriguing question since it’s a possibility.

Until recently, cellular companies didn’t have a product that would have qualified for broadband grants. BEAD and other grants are awarded to ISPs that serve homes an businesses, not cell phones. But the introduction of the FWA product line has created a broadband product that might qualify for grants.

Cellular companies pass the first sniff for BEAD grants since the wireless technology uses licensed spectrum. The NTIA says it does not consider wireless broadband using public spectrum to be reliable.

The next hurdle to winning grant funding would be for cellular companies to convince state grant offices that they can deliver broadband speeds greater than 100/20 Mbps. That’s an interesting challenge for a cellular carrier. From what I’ve seen, customers living close to a cell site can easily exceed those speeds. I’ve talked to a few people getting over 200 Mbps download on FWA – but each happened to live close to a cell site.

But speeds on FWA decrease rapidly with distance. I’ve talked to customers who are less than two miles from a cell site and aren’t seeing download speeds of 100 Mbps. But that doesn’t disqualify a cellular carrier from pursuing grants. BEAD allows for grants that cover small areas, theoretically as small as a single home.

More interestingly, there is no reason that a cellular company couldn’t propose a grant to build new towers to expand the faster coverage and also the fiber lines to feed the towers. It’s not hard to picture a network in rural areas where this might be the lowest cost solution. One has to wonder if a cellular company would ever want such a network – that’s a lot of cell sites to maintain that likely each only serve a small number of customers.

Another issue to consider is that cellular carriers are currently providing priority to cell phones over FWA customers. If the network gets busy, cell phones customers get the requested broadband, and FWA customers get throttled. Broadband offices might deem this to be disqualifying in areas with any significant population – but this seems like far less of a concern in a rural setting where cell sites probably rarely get overstressed.

Yet another issue is the ability of a grant winner to serve everybody in the footprint. Unless a grant area has extremely low density, it’s likely that the cell site doesn’t have the capacity to give everybody unlimited home broadband.

Another interesting issue to consider is how mapping plays into this. I’ve heard a lot of comments from folks who are claiming that T-Mobile and Verizon are already claiming fast speeds in a lot of places. Folks are saying the coverage areas claimed in the FCC maps seem a lot larger than the reality. It’s not hard to understand the motivations for cellular companies to claim fast speeds since it helps with marketing. This is particularly important for T-Mobile, which reached an agreement with the government as a condition of the Sprint merger to cover a large percentage of the country with faster speeds.

But claiming high speeds and claiming coverage areas that are larger than reality are counterproductive to seeking grants. An ISP can’t ask for grant funding for a place it says already has fast broadband.

The more important question for the industry is how the FWA claims of current speeds and coverage might hurt other grants. Will broadband offices not award grants in places the cellular companies claim to already have fast broadband? The emergence of the FWA technology is so new that I suspect most state broadband offices haven’t come to grips with that question. Many states have been creating their own broadband maps in recent years, and FWA technology has not been factored into those maps. This is just one more complication for broadband offices – as if they needed another issue.

Who’s On First?

I saw a short article in Business Wire that said that Comcast Business had landed a project to provide a private wireless network for the guests of The Sound Hotel Seattle Belltown. This is an example of the continuing convergence in the industry where the big cable companies, ISPs, and wireless carriers are freely competing on each other’s turf. For decades we’ve neatly categorized companies as telcos, cable companies, or wireless carriers, but this convenient categorization is starting to fray around the edges, and its getting a lot harder to distinguish between the big industry players.

If we look back ten or fifteen years, the distinctions between these companies were clearly defined. The big telcos served residences and small businesses using DSL. The big telcos were clearly structured in silos. There was practically no interface between the wireless companies at Verizon and AT&T and the broadband business. Verizon went so far as to set up Verizon FiOS, its fiber business, separately in every aspect from the copper and DSL business.

The cable companies had faster broadband than DSL after the upgrades were made to DOCSIS 3.0. Speeds up to 300-400 Mbps blew away the capabilities of DSL. Once those upgrades were completed, the cable companies took market share in cities from the telcos year after year until the cable companies had a near-monopoly in many markets.

The market with more balanced competition has been the large business market. This is the market where fiber quickly became king. At one point the telcos controlled most of this market, with their fiercest competition coming from a handful of big CLECs. Verizon responded to this competition by buying MCI, XO, and others in the northeast. CenturyLink become one of the nationwide market leaders through the acquisition of Qwest and then Level 3. The big cable companies cautiously launched fiber ventures for this market twenty years ago and have picked up a decent market share.

But those simple explanations of the business plans of the big ISPs is now history. As the Business Wire announcement showed, the big companies are crossing technology barriers in new ways. Comcast

Providing a private wireless network for a large hotel is emblematic of a new trend in competition. In doing this, Comcast is crossing technical lines that it would never have considered years ago. From a business perspective, Comcast is going after the full suite of services for businesses like this hotel, not just the wireless network. The newest word in the competitive market is stickiness, and Comcast is likely tying down this hotel as a customer for a long time, assuming it does a great job.

These crossovers are even more evident in the residential and small business markets. Comcast, Charter, and other cable companies are bundling cellular service with broadband and the triple play, something that the telcos have never managed to pull off. Telcos have decided to reclaim urban market share by building huge amounts of fiber. And the cable companies are reacting to that threat by rushing some early versions of DOCSIS 4.0 to the market in order to fix the upload bandwidth issues. The big wireless companies have joined the fray with the FWA cellular wireless broadband products. While these products can’t compete with the bandwidth on fiber or cable networks, the product is still adequate for many homes and hits the market at a much lower price.

This has to be confusing to the average residential consumer. Consumers who abandoned DSL years ago are being lured back by to the telcos by fiber. Folks who have been paying far too much for cellular service are moving to the more affordable cable company wireless service. And people who can’t afford the high price of cable broadband are seemingly flocking to the more affordable FWA wireless. I have to imagine that the customer service desks at the various ISPs are being flooded by customers canceling service to try something different.

Markets always eventually reach an equilibrium. But for now, both the residential and business markets in many cities are seeing a fresh new marketing efforts. A decade from now, it’s likely that we’ll reach a predicable mix of the various technologies. We know this from having watched the markets where Verizon FiOS battled with the cable companies for several decades. But much of the country is just now entering the era of refreshed competition.

Unfortunately, this new competition isn’t everywhere. There is already evidence that new investments are not being made at the same pace in lower-income neighborhoods. Some cities are seeing widespread fiber construction while others are seeing almost none. There will still be a lot of work to do to make sure that everybody gets a shot at the best broadband – but the obvious convergence in the industry shows that we’re headed in the right direction.

What Happened to Verizon Fiber-to-the-Curb?

Back in 2018, Verizon got a lot of press for the release of a fiber-to-the-curb (FTTC) technology it called Verizon Home. The first big test market was Sacramento. The company built fiber along residential streets and used wireless loops to reach homes. At the time, Verizon touted speeds of 300 Mbps but said that it was shooting for gigabit speeds using millimeter-wave spectrum. Verizon tried to make this a self-installed product, and customers got instructions on how to place the receiver in different windows facing the street to find the best reception and speeds.

There were quotes from the time that Verizon intended to build fiber to pass 25 million homes by 2025 with the technology. But then the product went quiet. In 2020, the Verizon Home product reappeared, but it is a totally different product that uses cellular spectrum from cell towers to bring broadband. This is the product that the industry is categorizing as FWA (fixed wireless access). The company no longer quotes a target broadband speed and instead sayshttps://www.verizon.com/5g/home/ “Verizon 5G Home is reliable and fast to power your whole home with lots of devices connected. So all of your TVs, tablets, phones, gaming consoles and more run on the ultra-fast and reliable Verizon network.” In looking through some Ookla speed tests for the FWA product, it looks like download speeds are in the 100 – 150 Mbps range – but like any cellular product, the speed varies by household according to the distance between a customer and the transmitter and other local conditions.

The new cellular-based product has gone gangbusters, and Verizon had over one million customers on the product by the end of the third quarter of 2022, having sold 342,000 new customers in that quarter. The relaunch of the product was confusing because the company took the unusual step of using the same product name and website when it switched to the wireless product. It even kept the same prices.

But the two products are day and night different. Verizon’s original plan was to pass millions of homes with a broadband product that was fast enough to be a serious competitor to cable broadband. Even if the product never quite achieved gigabit speeds, it was going to be fast enough to be a lower-priced competitor to cable companies.

While the new Verizon Home product is selling quickly, the product is not close in capabilities to the FTTC product. Cellular bandwidth is never going to be as reliable as a landline technology or one where fiber is as close as the curb. Verizon (and T-Mobile) have both made it clear that the FWA customers will take second priority for bandwidth availability behind cell phone customers. I don’t know that these companies could do it any other way – they can’t jeopardize unhappiness from a hundred million cellular customers to serve a much smaller number of FWA customers.

I think everybody understands the way that cellular broadband capabilities change during the day. We all see it as the bars of 4G or 5G at our homes bounce up and down based on a variety of factors such as weather, temperature, and the general network usage in the immediate neighborhood. The most interesting thing about being a broadband customer on a cellular network is that the experience is unique to every customer. The reception will vary according to the distance from the cell tower or small cell and the amount of clutter and interference in a given neighborhood from foliage and other buildings.

I expect that large bandwidth users will get frustrated with the variability of the signal and eventually go back to a landline technology. The FWA product is mostly aimed at bringing broadband to rural customers who have no better broadband alternative or to folks in towns for whom saving money is more important than performance. There are a lot of such people who have stuck with DSL for years rather than upgrading to the more expensive cable broadband, and these are the likely target for FWA. In fact, FWA might finally let the telcos turn off DSL networks.

Verizon says it’s still on track with what it calls the One Fiber initiative which is aimed at building Verizon-owned fiber to cell towers and small cell sites. This backbone was likely the planned starting point for neighborhood fiber, but now this is mostly a cost-cutting step to stop paying fiber leases.

Fearing the Competition

Over the last six months, practically every big carrier in the industry has made a formal announcement that they are not worried about specific competitors. The latest one I read was in LightReading where Nick Jeffery of Frontier said he’s not worried about competition from the cable companies upgrading to DOCSIS 4.0 or from cellular carriers offering FWA home broadband. Frontier is building a lot of fiber, and Jeffery was commenting that he thinks fiber is a superior technology compared to the alternatives. To be honest, this might be the only claim I read where the ISP was being truthful. Frontier has been at the bottom of the heap in the industry for many years and led in the percentage lost broadband and cable TV customers quarter after quarter. It’s got to be refreshing for the company to be deploying a technology that gives it a fighting chance to succeed.

I’m not citing all of the other CEOs that said the same thing – but these announcements were pretty much across the board – basically, no carrier is afraid of other competitors.

I’ve seen all of the big cable companies quoted as saying they aren’t afraid of FWA cellular broadband. And yet, in the second quarter of this year, T-Mobile and Verizon added over 800,000 new customers, while the large cable companies collectively lost 150,000 customers during the quarter. The cable companies rightfully say they have superior technology when competing against 100 Mbps download speeds, but the FWA cellular carriers have much lower rates and are attracting customers who think that cable broadband costs too much.

The big telcos that are building fiber have all made the same claim about not fearing FWA wireless. The big telcos collectively lost less than 100,000 customers in the second quarter of this year, the best they’ve done in ages. The small loss disguises the fact that the telcos continue to lose DSL customers but are largely replacing them with fiber customers – except Lumen, which had a net customer loss for the quarter of 93,000.

I’ve seen most of the big fiber overbuilders scorning cable company broadband and saying they aren’t worried about DOCSIS 4.0 – like Frontier said. That’s a fairly easy thing not to fear for now since we’re a number of years away from any conversions to DOCSIS 4.0. But Comcast and others are talking about soon introducing some of the higher split technologies on DOCSIS 3.1 to boost upload speeds sooner. Will fiber overbuilders fear the cable companies more after some upgrades?

The WISPs that will be installing new versions of fixed wireless, including some technologies that claim to be able to deliver speeds up to a gigabit, say they are not afraid of competing against rural fiber networks built with grant funding. That’s an interesting claim since the general public seems to have grasped that fiber is better. It will be interesting to see what happens in places where rural fiber competes against fast rural broadband.

The big three cellular carriers all claim they are not afraid of Dish Network becoming the fourth major cellular carrier. It’s an odd claim to make since Dish says the only way for it to gain market share is to be extremely aggressive with prices. The cellular industry is already highly competitive, and it can’t be good for any of the bigger carriers to have to lower rates.

I get a chuckle every time I read one of these statements because when a carrier goes out of its way to mention a competitor, it is worried. The reality is that every carrier in a competitive situation has to be concerned about competitors. In the end, this is a battle that is going to be fought at the local level, market by market. I can picture that the various technologies will get a different reception depending on local factors. But for now, apparently, nobody fears the competition.

Cable Company Cellular Growing

Cable companies are starting to quietly build a significant cellular business to bundle with broadband and other products. Consider the most recent customer count from the eight largest U.S. cellular carriers:

Verizon 143.0 M
T-Mobile 110.2 M
AT&T 101.6 M
Dish 8.5 M
US Cellular 4.9 M
Comcast 4.6 M
Charter 4.3 M
C-Spire 1.2 M

It’s worth noting that AT&T has over 200 million cellular customers worldwide, which makes them the eleventh largest cellular carrier in the world, with China Mobile first with over 851 million customers.

Comcast’s Xfinity Mobile added 317,000 customers in the second quarter of this year to bring the company to a total of 4.6 million customers. Comcast mostly uses the Verizon network to complete calls. However, Comcast demonstrates the major benefit of a cable company being in the cellular business since the company is able to offload a large portion of its outgoing mobile traffic to its WiFi network. Comcast has been experimenting with the use of 600 MHz spectrum to carry some of its cellular traffic. The company purchased $1.7 billion of spectrum in the 2017 incentive auction that freed up spectrum formerly used by television channels. Comcast also purchased $458 million of CBRS spectrum in 2020. The company says it may selectively offload traffic onto licensed spectrum in places where that is cheaper than buying wholesale minutes.

Charter’s Spectrum Mobile added 344,000 mobile customers in the second quarter of the year to bring the company to 4.3 million customers. Spectrum also uses the Verizon network. Charter purchased $464 million of PAL licenses in the CBRS spectrum in 2020. Charter says it intends to place its own radios in high-traffic areas where that will save money. Charter’s CEO Brian Roberts said a few months ago that Charter saw $700 million in new revenues from cellular over the past twelve months.

Altice has been selling mobile services branded as Optimum Mobile for several years and added 33,000 customers in the second quarter, bringing the company to 231,000 total mobile customers. Altice uses the T-Mobile network.

Cox announced the launch of a mobile pilot program on August 29, launching Cox Mobile in Hampton Roads, Virginia, Omaha, Nebraska, and Las Vegas.

All of these companies have a huge potential upside. For example, the mobile customer penetration rate for both Comcast and Charter is under 10%, and both companies believe they can become major mobile players in their markets.

The cable companies face an unusual marketing challenge since each cable company is only in selected urban markets, meaning that a lot of nationwide advertising goes to waste.

The primary reason that Comcast first entered the mobile market was to develop another product that would create a stickier bundle. Comcast figured it would be hard for a customer to leave if that meant finding a new cellular carrier along with a new ISP. Cable companies are still only selling to their own broadband customers, which is a good indication bundling is still a key reason for doing this. It’s also less costly to sell cellular to households that can offload cellular traffic to the cable company broadband network.

The big three cellular carriers have continued to grow in recent years, but the cable companies have definitely made a dent in the market with almost ten million retail mobile customers. The real test for the cellular industry is going to come when Dish finally gets its act together and offers low-cost mobile service in most markets. That’s going to put price pressure on everybody else. If Dish starts a price war, as promised, we’re going to see a real shake-up.

 

 

Traditional Big ISPs Stagnate

In the first quarter of this year, the big cable companies added 482,000 customers while telcos added over 50,000 customers. In what is a surprise to the industry, that growth has disappeared, and all of the big ISPs collectively lost almost 150,000 customers. That’s a loss of 60,000 customers for the cable companies and 88,000 for the big telcos.

The following statistics have been compiled by the Leichtman Research Group, which tracks the broadband performance of the largest ISPs in the country.

The other big news is that the Fixed Wireless Access (FWA) products of T-Mobile and Verizon added 816,000 customers in the second quarter to bring the sector to net growth of 668,000 customers. This is huge news – FWA is booming while the big ISPs are standing still. The FWA product is home broadband delivered using cellular frequencies. T-Mobile and Verizon are aggressively marketing the product, which is touted to have download speeds over 100 Mbps. The market is going to get even hotter when AT&T and Dish networks enter the market in a big way.

The numbers for the second quarter of 2022:

 2Q 2022 2Q Change % Change  
Comcast 32,163,000 0 0.0%  
Charter 30,253,000 (21,000) -0.1%  
AT&T 15,509,000 (24,000) -0.2%  
Verizon 7,412,000 12,000 0.2%  
Cox 5,560,000 0 0.0%  
Lumen 4,377,000 (93,000) -2.1%  
Altice 4,333,600 (39,600) -0.9%  
Frontier 2,827,000 8,000 0.3%  
T-Mobile FWA 1,544,000 560,000 56.9%  
Mediacom 1,468,000 0 0.0%  
Windstream 1,178,500 2,500 0.2%  
Cable ONE 1,059,000 2,000 0.2%  
Breezeline 717,919 (1,689) -0.2%  
Verizon FWA 700,000 256,000 57.7%  
TDS 500,800 5,600 1.1%  
Consolidated 381,213 1,063 -0.2%  
   Total 109,984,032 667,874 0.3%  
         
Total Cable 75,554,519 (60,289) -0.1%  
Total Telco 32,185,513 (87,837) -0.3%  
FWA 2,244,000 816,000 57.1%  

There is a lot to unpack in these numbers:

  • The cable companies have gained customers every quarter for far longer than a decade, so this net loss for the sector is a big surprise.
  • There is another story underneath the big telco losses – fiber is doing well. AT&T added 316,000 fiber customers in the quarter but still had a small net customer loss. Frontier added 54,000 fiber customers for the quarter and had a small net customer gain. Verizon added 36,000 FiOS customers in the quarter. Lumen added 28,000 fiber customers for the quarter but continued to bleed DSL customers.
  • T-Mobile leaped to become the ninth largest ISP in the country.
  • TDS repeated as the fastest growing traditional ISP.
  • Lumen lost the largest percentage of customers compared to other telcos. Altice was the biggest percentage loser among cable companies.

The CHIPS Act and Wireless

The recently enacted CHIPS and Science Act of 2022 is providing a lot of funding to bring more chip manufacturing back to the U.S. This funding fills a big hole in the U.S. supply chain. We have some chip manufacturing in the U.S., but we only make about 12% of the chips that we use in cellphones, cars, computers, and broadband technology.

Making domestic chips became a national priority when we saw during the pandemic that international chipmakers took care of regional demand before U.S. demand. U.S. automakers are still largely on hold due to a lack of chips, and there has been a rumor floating around the broadband industry that we’re going to see another round of chip shortages for broadband gear. It will take some years to turn this new funding into chip factories, but in the long run, this is one of the more sensible things Congress has done in many years.

The CHIPs Act approved $52 billion to bring chip manufacturing back to the U.S. But like all big legislation, not all of the money appropriated goes to the main goal. For example, there is funding in the bill for new research and development in the technical sciences. Today’s blog looks at funding from the CHIPs Act that is being used for the mobile industry. Specifically, the CHIPS legislation:

Appropriates $1.5 billion for the Public Wireless Supply Chain Innovation Fund, to spur movement towards open-architecture, software-based wireless technologies, funding innovative, ‘leap-ahead’ technologies in the U.S. mobile broadband market. The fund would be managed by the National Telecommunications and Information Administration (NTIA), with input from the National Institute of Standards and Technology, Department of Homeland Security, and the Intelligence Advanced Research Projects Activity, among others.

This sounds like funding for wireless product research to find new market uses for 5G. I’m a big believer that the federal government should have a large role in funding basic science research and development. One of the reasons that the U.S. has had technological success in the past is that we funded the basic research that has made the breakthroughs that turned into our current technology industries. National funding for pure research has fallen in recent years to woefully low levels.

But I’m not a big fan of the U.S. government undertaking product research. That is something that ought to be left to the industries that will benefit from the research. This $1.5 billion feels like a handout to the big wireless companies – and they don’t need this money.

Consider dividends. Verizon paid out $10.4 billion in dividends to stockholders in 2021, or almost $2.50 for every outstanding share. In recent shareholder meetings, the company says the goal is to increase dividends in the coming years. AT&T most recently paid $8 billion per year in dividends or $1.11 per share in recent quarters.

T-Mobile is the most cash-flush of the big cellular carriers and told shareholders earlier this year that the company plans to spend $60 billion by the end of 2025 to buy back its own stock.

These three companies don’t need a $1.5 billion government handout, but as often happens, the industries that lobby the hardest often get rewarded with funding. If the $1.5 billion is spent wisely, it might turn into future profits for these companies. But this is research that these companies should be routinely funding directly.

This feels like a residual benefit to these companies from all of the effort they put into persuading the government that we were losing an imaginary 5G war with China. That discussion is still not completely dead, and we still occasionally hear a politician talking about our 5G crisis.

I love the concept behind the CHIPS Act, and I hope it spurs 100,000 new permanent manufacturing jobs and greatly expands the domestic chip supply. But I am not a fan when big legislation is used to pay back industries that spend huge money to lobby politicians.

Who is the Fastest ISP?

I regularly run across articles that ask which major ISP is the fastest. Most of these articles get their speed data from Ookla, which publishes comparative median broadband speeds for mobile and landline ISPs each quarter, like in this report for the second quarter of 2022.

Americans love a horse race – we like to rank things, and articles that rank ISPs grab readers. But we have to take articles based upon the Ookla rankings with a grain of salt. Ookla doesn’t make any claims about its numbers – it just presents the data.

There are a few things to note about the Ookla numbers. First, the results come from the many speed tests reported to Ookla. We know that a significant number of speed tests aren’t perfect due to issues at the customer end, such as an old WiFi router or taking the speed test at the far end of the house away from the WiFi router. Most importantly, Ookla reports median speeds – meaning half of all speed tests for a given ISP are faster, and half are slower than the value shown. Median speeds don’t seem to be a great metric for comparing ISPs.

Here are the median speeds for the second quarter from Ookla for the largest landline ISPs.

Download Upload
Cox 196.73 10.60
Xfinity 184.08 18.88
Spectrum 183.84 11.70
Verizon 171.01 112.36
AT&T Internet 146.64 112.27
Frontier 136.99 113.21
CenturyLink 41.29 12.02

What do these numbers tell us (and not tell us)?

  • The results are only from customers who took speed tests. I have to think that customers who have blazingly fast Internet don’t take a speed test as often as customers who are seeing sluggish performance. Summarizing the speeds for only those who take a speed test is very different than measuring the average speed being delivered to all customers by an ISP.
  • One of the factors that likely has a big impact on the median speed is the mix of broadband speed products offered by each ISP. An ISP that sells a lot of 50 Mbps or 100 Mbps download products is likely to have a lower median speed than an ISP that has a minimum speed of 200 Mbps. The numbers above include ISPs with widely different speed products and prices.
  • This list only includes the largest ISPs. Smaller ISPs that offer fast products, like Ting, Sonic, US Internet, and many others, would blow away these median speeds.
  • I saw two articles that declared that Cox is now the fastest ISP in the country. Is it really? Just two quarters ago, at the end of 2021, Verizon had a median download speed of 201 while Cox was at 172. This variability from quarter to quarter is a good indication that you can’t make any serious judgment about an ISP based on median speeds. I can’t imagine that Verizon got slower – there was just a different mix of Verizon customers who took the Ookla speed test in the fourth quarter and the second quarter.
  • It’s interesting that none of the median upload speeds for cable companies is at the proposed 20 Mbps definition of broadband being considered by the FCC. This suggests more than half of all customers of the cable companies have upload speeds of less than 20 Mbps – and it’s likely that far more than half don’t achieve the 20 Mbps upload threshold. Is Cox really the fastest ISP when it doesn’t seem to meet the FCC’s proposed definition of broadband?
  • It’s clear that the measurements for CenturyLink include DSL. I’ve seen individual speed test results from CenturyLink Fiber customers that show symmetrical speeds – and far faster speeds than these numbers. By comparison, it looks like the Frontier, AT&T, and Verizon speeds are for fiber customers and don’t include DSL.

I like ranking as much as anybody, but I am unable to draw too many conclusions from the Ookla numbers. Perhaps the most you can say is that both fiber and cable companies are delivering decent download speeds – at least to the top 50% of customers. But these numbers are another example of the paltry upload speeds being delivered by the cable companies. I can’t pick the fastest ISP from this table – if I was forced to choose, I’d say Verizon. But that’s a pretty weak pick using median speeds. All of these ISPs offer a gigabit download product, and from that perspective, they are all the fastest – except for the ISPs not on this list that now offer a residential 10 Gbps broadband product.

The Upcoming Marketing Wars

In April 2019 my daughter and I were watching the NCAA final between Virginia and Texas Tech (and rooting for her school TTU). We noticed about halfway through the game that practically every ad we had seen was about 5G. Verizon was busy showing us speed tests from millimeter-wave cellphones receiving gigabit speeds. Not to be outdone, there were a ton of commercials also from T-Mobile and AT&T.

I found it extraordinary that the cellular carriers would spend that much money to buy premium-rate ads for a major sports event. We now know this was part of an all-out blitz on 5G to put pressure on Congress and the FCC to give them more spectrum.

I think that by this fall we’re going to wish we could go back to the 2019 level of ads because I’m predicting by this fall that all we’re going to hear about is cellular and broadband. A lot has changed in the industry since 2019. In more recent sporting events, I noticed that a lot of the ads were from the cable companies touting low-cost cellular service. The cable companies view bundling with cellular as one of the best ways to retain broadband customers – bundling means that when a customer drops broadband they will also lose cheap cellular service.

Dish network will be hitting the market sometime this summer, promising a rollout in a hundred smaller markets and 25 large markets in June. The company already owns Boost Mobile, but Dish is going to spend a lot of money to convince America to consider it for cellular service. This means mountains of advertising to make us aware that Dish is now a cellular company. Dish promises to be aggressive with pricing, so expect this advertising effort to set off a price war from the other carriers.

T-Mobile has already been blitzing the air this year in an attempt to sell its cellular broadband product. The company picked up 400,000 new cellular broadband customers in 2021, most at the end of the year. T-Mobile has a goal to pick up several million new broadband customers this year. T-Mobile’s ultimate goal is to reach 6 to 7 million FWA customers by 2025.

Verizon is also selling fixed wireless broadband and plans to hit the market hard later this summer. The company has a goal to reach 4 to 5 million FWA customers by 2025.

AT&T isn’t going to hit the national market with a push for FWA until some time in 2023, but there is no way that the company is going to sit by and watch the other cellular carriers lure away its customers. Expect AT&T to also be on the air nonstop.

It’s hard to think that national advertising this fall will be much more than cellular and political ads. I’m warning you now to find an outdoor hobby if you don’t want to hear any more about 5G.

We’re also going to see an unprecedented marketing blitz from cable companies and fiber overbuilders. All of the big telcos are furiously building fiber this year. There are aggressive plans to build fiber underway from AT&T, Verizon, Frontier, Windstream, Consolidated, Ziply, Lumen, and many smaller fiber builders. Much of the construction this year will be in cities and county seats, and that is going to mean a whole lot of advertising.

We’ve not seen a lot of national advertising about home broadband, and the marketing wars will likely be local. That’s going to translate to salespeople knocking on doors and a lot of mailers about fiber broadband.

There was some unexpected growth in cellular customers last year. For example, in the third quarter of last year, there was a net addition of 2.3 million new nationwide cellular customers. Industry analysts are chalking this up to businesses buying cell phones for remote employees and more students buying phones because of remote learning during the pandemic.

This kind of market growth is not sustainable since most people have cell phones. That means that the coming cellular marketing wars will largely be a zero-sum game. The only way for a cellular company to grow will be to take customers from another carrier. That’s going to lead to some real desperation – and even more ads. When you watch the first football game this fall, don’t say I didn’t warn you.

The Speed of Thought

Verizon has created a 1-hour documentary on the potential for 5G called the Speed of Thought. It’s available on Amazon Prime, on Comcast’s Peacock, as well as on Verizon FiOS on demand. Here is the trailer for the film.

It’s an interesting video that looks a decade into the future from the eyes of 5G developers. The main thrust of the video is that the future of 5G is going to offer a lot more than just faster data speeds for cellphones. The documentary looks at some specific examples of how 5G might interface with other technologies in the future to provide solutions that are not needed today.

The documentary looks at the potential for marrying 5G and augmented reality for firefighters to better let them navigate inside buildings during fire to find and save people. This will require having building plans on file for the fire department that could then be used by firefighters to navigate during the near zero visibility during a fire. I have to admit that this is a pretty cool application that would save lives if it can ever be made to work. The application requires fast wireless broadband in order to communicate a 3D image of the inside of a building in real-time.

The documentary also explores using 5G to assist in emergency medicine in remote places. In Western North Carolina where I live this is a real issue in that residents of many western counties live hours away from a hospital that could save lives for heart attacks, strokes, and accidents. The example used in the film is the use of a robot that assists with a heart procedure in San Francisco, but controlled from Boston. I have a hard time thinking that’ll we’ll ever trust broadband-enabled surgery in major hospitals since an unexpected broadband outage – something that happens far too often – means a loss of life. But the idea of being able to administer to remote heart attack and stroke victims has major potential as a lifesaver.

There is also a segment where students are taught about the civil rights movement in an interactive environment using augmented reality. I have to think this technology will be introduced first in schools which largely have been connected to gigabit fiber in most of the country. However, the idea of tying augmented reality to places like a battlefield or an art museum sounds appealing. It’s hard like immersive learning – actually seeing and participating in events – would be a much more effective way to learn than reading books.

Finally, there is a segment on a test program in Sacramento that uses 5G to provide instant feedback on traffic conditions to drivers, pedestrians, and bicycle riders. This is obviously the first generation of using 5G to create smarter or self-driving vehicles while also benefitting pedestrians and others who enter traffic lanes. Verizon has been talking about using 5G for smart cars since the earliest days of talking about 5G. There is still a long way to go, and even when this gets here it’s likely to appear in places like Sacramento and not in rural America.

The documentary is well done and ought to be interesting to anybody in the industry. But it is still an advertising piece intended to convince people that 5G is a great thing. What I don’t see in all of these applications is a giant new revenue stream for Verizon. Using augmented reality for education is likely to evolve and use landline broadband long before it’s made mobile. Applications like the one that makes life easier for firefighters are intriguing, but it’s hard to envision that as a mover and shaker of Verizon’s bottom line. I think the one that Verizon is hoping for is smart vehicles and traffic control. The company hopes that every car of the future comes with a 5G subscription. Verizon also hopes that people in the future will wear augmented reality glasses in daily life. I really like the imagery and stories told in the documentary, but I remain leery about the predictions.