Even a decade ago it was apparent that the telecom industry was headed towards convergence. By that, I mean that the various cable companies, telcos and wireless companies are expanding service lines and are starting to compete with each other in areas that were unimaginable even a few years ago.
Comcast is the best example of this. Their CEO Brian Roberts was quoted last year as saying that the company was now in all of the business lines available to it. Compare today’s Comcast with the company a decade ago. Then they were just becoming a triple play provider by adding voice to their product line-up. Since then they have added a lot more business lines.
A decade ago Comcast barely went after business customers and didn’t even own network in many business districts and industrial parks – and now they are a major provider of business services. The company recently added cellular service and it appears they are adding customers at a furious pace. They are becoming a major player in home security. The company has a thriving product line selling residential smart home services. They even started bundling home solar panels with their residential product line recently.
The company has even stepped up their traditional cable service to do better against the satellite providers. They’ve developed their own settop box that is said to be the best in the industry. And they have bought a number of the cable programmers like NBC, giving them a margin advantage over any competitor for video.
It seems to me like everybody else wants to be Comcast. Consider AT&T. A decade ago they were a traditional telco. They operated a huge copper network for residential broadband and telephone service and owned the country’s largest fiber network for providing wholesale transport and business services. They were also one of the two largest cellular companies, and with Verizon controlled the vast majority of that business.
AT&T not only added cable TV service to their product line, but they bought DirecTV and become a major video provider. They are trying hard to buy programming and content by merging with Time Warner. The company has been aggressive building fiber to large apartment complexes and has become a major player in the MDU market that used to be almost exclusively controlled by the cable incumbents. The company has also been building a lot of fiber to better compete head-to-head with Comcast and other cable companies that have faster residential broadband.
Verizon took a different path and competed head-to-head with Comcast in the northeast even a decade ago with its FiOS fiber network. The company continues to buy smaller regional fiber providers like XO to beef up its business and fiber networks. Verizon has announced that it intends to roar back into the residential market by use of small cell 5G over the next decade. And Verizon continues to thrive as a cellular carrier.
Even smaller companies like CenturyLink are looking a lot like their bigger competitors. The company had added cable to its bundle. They built fiber past almost a million passings last year to provide more robust competition for broadband speeds. And they bought Level 3 to become a major player for transport and business services.
But these big ISPs are not the only ones crossing into new product lines. Consider T-Mobile. In a move that was unthinkable even a few years ago they are making a major play to bundle video content with their cellular service – making them a direct competitor of all of the ISPs for the market segment of folks who are happy with mobile video rather than a landline connection. T-Mobile is pushing the other cellular providers to do the same.
And there are other national competitors on the horizon. For example, there are several satellite companies like SpaceX and OneWeb that are likely to compete nationally with bundles similar to the other ISPs. I also think we’ll see new competitors spring up and compete with 5G last-mile networks as that technology matures.
It’s going to be interesting to see the winners and losers over the next decade. Right now the cable companies are approaching a near monopoly in many markets for broadband. The only way these other competitors are going to survive and thrive is to chop away at Comcast and the other large cable companies. But at the same time the cable companies will be carving cellular customers. For those like me who follow the industry it’s going to be interesting to watch.