It’s been interesting to watch cable companies downplaying FWA cellular wireless. For example, in September, Comcast President Mike Cavanaugh said that FWA wireless is a ‘near term’ issue that is competing for the lower end of the market. CEO Brian Roberts was quoted this year about competing against FWA saying, “Three companies are all simultaneously within a short period of time are all offering a home connectivity product by their own admission a lower speed, more easily congested network.”
And yet, the carriers selling FWA continue to sell at astounding numbers. AT&T, T-Mobile, and Verizon have consistently added 900,000 customers per quarter since the second quarter of 2022. The big cable companies have been fighting back by significantly lowering the prices of their slowest bandwidth products, and this seems to be stemming the losses due to FWA. But those lower prices come with a cost with lower margins and average revenues per customer.
I think that what has been missing from the discussion of FWA of how the technology compares to the alternatives. Consider the following table that shows average speed tests for a 12-month period in three rural counties for all broadband technologies. There is nothing unusual about these counties – they are just three places where I happened to recently do some analysis. Each county has a county seat and a few towns with cable broadband and some fiber, but rural areas are largely still not served with any fast broadband.
It’s not hard to understand why FWA is so competitive in rural counties. It’s generally faster than fixed wireless and Starlink, and with generally a lower prices. FWA is being priced at roughly the same level as DSL in many markets.
The big limiting factor for FWA in rural markets is the broadband footprint and good speeds like those shown in the above table are only available within a few miles of cell towers. In all three counties, the FWA providers cover only roughly one fourth of the geographic footprint of the county.
Comparative speed tests are always interesting. Each county is served by a different cable company, and yet each is delivering almost the same average speeds – likely because each is operating similar DOCSIS 3.1 networks.
There are some noticeable difference in these counties that require local knowledge to explain. For example, fiber speed tests are lower in County 2 due to a fiber provider that offers a very affordable 100 Mbps fiber product that pulls down the average speed. FWA speeds are also slower in County 2 due to households still using cellular hotspots from cell sites that haven’t been upgraded to FWA.
Starlink speeds are consistent with the national average numbers I’ve been seeing – but Starlink has the most erratic variance in speed tests with a range of tests between a few Mbps and several hundred Mbps. In the three counties, the speeds on fixed wireless (from WISPs) are relatively slow since the WISPs have not upgraded to faster radios. There are counties where WISP speeds are much faster. The speed that might surprise some folks is DSL. As the copper networks have emptied of customers, the remaining customers are seeing faster speeds than just a few years earlier.









