Facebook recently announced it will be introducing smart glasses in collaboration with Ray-Ban. This will be the second major attempt at introducing the technology since the failed attempt by Google in 2011 when it introduced Google Glass. For those who might not remember, Google Glass was shunned by the general public and people who wore the glasses in public were quickly deemed to be glassholes. People were generally uncomfortable talking to somebody who could be recording the conversation.
It will be interesting to see if the public is any more forgiving now. Pictured with this blog is Glass 2.0 that is being used in factories, but the first-generation public version was equally obvious as a piece of technology.
In terms of technology, 2011 is far behind us, and since then it’s common for anything done in public to end up being recorded by somebody’s smartphone. But that still doesn’t mean that people like the idea of being secretly recorded, particularly if the new glasses aren’t so obvious as Google Glass.
We still don’t know what the technology will look like, but Facebook will try to brand the new glasses as cool. Consider this video ad that accompanied the announcement of the new glasses – who doesn’t want to wear smart glasses like glasses worn in the past by James Dean, Marilyn Monroe, and Muhammed Ali? Facebook says the new glasses will function by being paired with a smartphone, so perhaps they’ll be a lot less obvious than were the Google Glass.
The glasses are the first step towards virtual presence. Facebook Mark Zuckerberg says his vision is being able to virtually invite friends into your home to play cards virtually. However, this first set of glasses isn’t going to include an integrated display that would be capable of generating or viewing holograms. That means the new glasses will likely include the same sort of features like Google Glass such as being able to record what’s in front of you, using the web to browse for facts, or dipping into the web to call-up information about people you meet. With the advances we’ve made in facial recognition since 2011, that last item is a lot scarier today than it was a decade ago.
I recall the tech industry excitement about Google Glass and other proposed wearables back in 2010. The vision was to seamlessly be able to carry tech with you to create a constant human-computer interface. Google was stunned when the public universally and loudly rejected the idea, because to most people the technology meant an invasion of privacy. Nobody wanted to have a casual conversation with a stranger and then later find it posted on social media.
It’s hard to think that is still not going to be the reaction again today. Of course, as a baby boomer, I am a lot leerier of technology than are the younger generations. It seems that Generation Z is a lot less concerned about privacy and it will be interesting to see if young people take to the new technology. We may have one of the biggest generational rifts ever between the first generation that finally embraces wearables and everybody older.
Google Glass never died and morphed into a pair of glasses to use in factories. It allows workers to pull up schematics in real-time to compare to work-in-progress in front of them. The technology is said to have greatly improved complex tasks like wiring a new jetliner – something we all want to be 100% correct.
I will likely remain leery of the technology. What might eventually bring me around is Zuckerberg’s vision of being able to play poker with distant friends. I’ve been predicting telepresence as the technology that will finally take advantage of gigabit fiber connections. I’m not sure that we need glasses that secretly hide the technology capability to make this work – but I guess this is an early step towards that vision.