The Federal Trade Commission voted on May 9 to delay the implementation of click to cancel until July 19. This was originally scheduled to be implemented last week. This blog is a heads up for any ISPs that takes orders online that you are required to offer online process to allow customers to disconnect service that is as easy as the process to buy online. This new rule has become labeled as click to cancel.
More specifically, the FTC rules include a negative option rule that says that a business can’t require customers who want to cancel to go through a different process than the one they used to buy a service. If a customer bought a service or an upgrade online, they must be able to cancel that service online.
This means an ISP can’t do things like making customers contact customer service during limited hours or endure lengthy phone menus to cancel. The new rules imply that an ISP might not be able to divert customers to a win-back process during the cancellation process, but could perhaps contact customers later.
The new rules also require a company to provide information about its cancellation policy before collecting customer payment information – online ordering systems should be modified to provide this information before asking for credit card or bank debit details.
The original rules were adopted by the FTC in 2024. Since taking office, President Trump has controversially fired two democratic FTC Commissioners, but the remaining three Republican Commissioners voted to continue the implementation of this process with the slight delay to give companies more time. The Commissioners recognized pleas from companies of the complexity of implementing the new process.
Another part of the new rules is that a company that sells online must be truthful and clear with customers about what they are buying. For instance, if a customer is subscribing to a promotional product, the instructions must make it clear how long the low price lasts. A seller needs to be able to demonstrate that buyers know what they are agreeing to, which means not putting important facts into fine print. ISPs are already subject to broadband labels required by the FCC, but this new requirement might require clearer language in the description of products and not just in the label.
These new rules might lead some ISPs to consider not offering sales online. However, even if you don’t sell online, the cancellation process can’t be any more complicated than the process to buy a service.


