Seattle Tackles MDU Broadband

TR007241

Our industry takes it as general wisdom that urban areas have better broadband than rural areas, and as a general premise it’s true. But within urban areas, the segment of the community with the widest range of broadband coverage are apartment buildings. I think you can go to every big city and find some apartments with gigabit speeds while other apartment buildings have little or no broadband.

There are several reasons for the wide variance in broadband coverage. First, landlords have always had a say about what carriers they will allow in their buildings. I’ve seen numerous cases of landlords that include slow broadband into the rent and don’t let faster ISPs into their building. Some buildings don’t have broadband due to what can only be described as redlining where ISPs avoided poor or troubled neighborhoods. Finally, some older apartment buildings are expensive to rewire due to the way they were originally constructed.

The City of Seattle is tackling the issue in an interesting way. Over half of the living units in the city are in MDU’s (multi-dwelling units), meaning apartments, condominiums, and townhouses. In 2019 almost 81% of new units built in the city are in MDUs. The city views the ability of MDU tenants to have the same broadband quality and options as single family homes as a digital equity issue.

The city has been gathering facts about MDU broadband for several years and came to understand the wide variance of broadband in different buildings. They found that MDUs routinely don’t have the same broadband options as nearby single-family homes. The city conducted a survey in 2017 that found that 95% of MDU tenants have access to broadband of at least 25/3 Mbps. However, the survey found that few tenants in the city have a competitive choice between multiple ISPs at speeds of 100 Mbps or faster. The tenants who have the choice of multiple fast ISPs were the most satisfied with their broadband. The city concluded from the survey that choice was just as important to MDU tenants as broadband speeds.

Probably the most important finding of Seattle’s research is that there is a wide variance among landlords in terms of understanding their broadband options. They found landlords who know very little about broadband up to landlords that have sophisticated tech plans. The city found that many landlords have relied on the advice from ISPs – which clearly can be self-serving and not in the benefit of landlords and tenants.

The city concluded that one way that they could help improve MDU broadband was by helping to educate landlords. The Seattle Office of Cable Communications launched an initiative they call B4B – Build for Broadband. Their goal is to create awareness of the importance of broadband for landlords and to provide educational content for the many landlords that can’t afford telecom planners and consultants.

The city has undertaken an initiative to provide information about broadband to landlords. They’ve started a series of webinars covering topics of interest to landlords. I should disclose that I helped the city with a webinar that compared wired and wireless technologies. The city is also gathering other information for landlords on their website.

This initiative makes a lot of sense in Seattle since it has one of the highest percentages of MDU residents in the country. However, any city that has MDUs could consider something similar. I’ve done broadband feasibility studies for cities that have between 20 to 50 MDU complexes, and inevitably they are as widely disparate as the ones in Seattle. There usually are a few that have little or no broadband and a few that have been wired with fiber and that offer gigabit broadband.

Cities are often surprised by the wide variance in broadband availability and speeds at different MDUs. Cities are also often surprised to hear that even if they find a broadband solution for improving broadband for single-family homes and businesses, that the solution will not necessarily apply to MDUs. I know of many fiber overbuilders that skip past MDUs due to the cost of rewiring the buildings, the reluctance of landlords to let them in, or the marketing challenge of keeping up with tenant churn.

It’s not hard for smaller cities to take an inventory of the state of broadband in their MDU community. It’s normally as simple as to visit each apartment complex to find out what’s available to tenants. While smaller cities are not going to undertake an educational process with the scope of Seattle’s, cities can assist MDUs with poor broadband to find a better solution. Sometimes it’s as easy as helping to match competitive ISPs and landlords. It might mean getting landlords talking to each other. One thing is for sure – no solutions can be found until the problems are identified.

Maximizing the Benefits of Fiber

I recently talked to Deb Socia who is now the CEO of the Enterprise Center in Chattanooga, Tennessee. Anybody who knows Deb knows that she’s worked for decades to find solutions for digital inclusion and was also the founder of Next Century Cities. It’s not a surprise to see her now as the head of the Enterprise Center, which is a non-profit that is working to leverage the city’s fiber network to benefit a number of sectors of the community.

The organization has three primary areas of focus. First, the Enterprise Center helped to establish and now is at the forefront of promoting Chattanooga’s Innovation District. This is a section of town that is focused on promoting new business start-ups and to create collaboration between creative thinkers, entrepreneurs, the local University community, and technology gurus. This effort involves numerous initiatives such as a high-tech business incubator program, co-working space for new businesses, and a host of services to help new businesses succeed.

The second area of emphasis is the Smart City Collaborative. This currently involves a 1.5-mile section of the city that is fully-sensored with a wide range of smart devices. The area is a testbed for smart city applications and has attracted institutions like the Oak Ridge National Laboratory, the National Science Foundation, U.S. Ignite, and the University of Southern California, along with numerous vendors and entrepreneurs. The collaboration has a number of goals. One is to test new smart city ideas in a field environment that is wired with gigabit fiber. The collaboration also concentrates on smart city applications that don’t violate citizen privacy. The long-term goal of the Enterprise Center is to spread the best of the smart city applications to the rest of Chattanooga.

Finally, Deb returned to her roots and is promoting digital equity through various programs such as Tech Goes Home – something she worked on in her past. Chattanooga is known for having fiber available everywhere, but like most cities still has many households that can’t afford broadband. The digital equity effort works to provide the three necessary components of digital inclusion – connectivity, computer hardware, and the training needed to use broadband. Deb reports that the demand for computer training is far exceeding predictions.

All of this is made possible to some degree by the fact that Chattanooga has a municipal broadband network. Deb says that City-owned ISP is key for her success. That can be seen in other communities like Wilson, North Carolina where the city has leveraged broadband to make big strides in revitalizing downtown, attracting businesses, invigorating the arts, and helping to solve the digital divide. Eugene, Oregon has leveraged gigabit fiber to create an economic boom by enabling a sizable community of software developers.

I’ve always been mystified why more cities don’t follow the lead of cities like Chattanooga, Wilson, and Eugene. There are now a few hundred communities that have built municipal fiber networks and many of them have not taken the next step past using the network to provide faster broadband. Faster and better broadband is important and can alone bring big benefits to a City such as increased incomes from citizens working from home, or from citizens levering broadband to start new businesses. The Enterprise Center has made the bold statement that broadband alone is not nearly enough, and a City has to expend effort to get the full benefits out of a broadband network.

Even more puzzling is that it’s rare to see this same effort in cities that have broadband networks provided by commercial ISPs. There are now many cities served by Google Fiber or other fiber overbuilders. I can’t think of anything that stops such cities from duplicating the efforts undertaken by the Enterprise Center and its many partners in the City.

I think cities that don’t tackle these issues are missing a huge opportunity. My guess is that twenty years from now the City of Chattanooga will be able to point to major employers that got their start through the business incubator effort. The city is likely to have benefitted hugely by keeping some of its brightest entrepreneurs at home rather than have them move to the handful of big tech centers around the country. It’s almost impossible to calculate the gigantic community benefit that can come from helping low-income households join the digital world. In a decade Chattanooga will start seeing young professionals and entrepreneurs that were aided by the efforts made today to solve the digital divide.