One of the first thing a visitor to New York City will notice these days is the proliferation around the city of LinkNYC kiosks. There are now about 1,300 of the 9.5 foot tall kiosks scattered around the city with hopes eventually have 7,500 of them. The kiosks are being installed in sites that used to have public payphones.
The kiosks offer a range of connectivity and other services. Each kiosk offers a free blazing fast gigabit WiFi hot spot. Each terminal has a phone that can be used to make free calls to anywhere in the US and allows for calling cards to be used for international calling. There is a button for an instant connection to 911. Each device has a tablet that can be used to access city maps, directions and other services. The kiosks off a fast charger for cellphones and other devices.
Probably most striking about LinkNYC are the two large 55-inch high definition displays on each side. The screens are used to display local ads and public service announcements. The business model for the kiosks relies solely upon advertising revenues from these screens.
The launch of the kiosks was not without some issues. Early kiosks allowed for web browsing on the tablets and there were reports of crowds using the kiosks to view pornography. There are concerns from privacy groups that the network can be used to track the 2.7 million people who have signed up to use the kiosks. The system is essentially a big ISP in terms of being able to match web browsing habits with users who log onto the network.
The kiosks have the potential for more uses in the future. Since they have fast connectivity they are natural places to collocate 5G small cell sites. There was talk when the project started of using the kiosks as platforms for municipal security cameras, although it doesn’t seem like there is much public support for that concept.
One interesting aspect of LinkNYC is the ability to tackle at least some portion of the digital divide in the city. The homeless, or those who can’t afford home broadband can gain access to the web through the WiFi connections at the links. Anybody with a WiFi-enabled phone can be connected to the web or make and receive phone calls without having to subscribe to a cellular plan. The kiosks are bringing some level of Internet access to those who otherwise might never have it.
There are obvious drawbacks to using the kiosks to solve the digital divide. The devices are outdoors and only the hearty are going to use them for very long during the winter. While the WiFi is fast, this isn’t going to make it easier for kids to do schoolwork or for people to take online training or do anything else that takes much time.
I’ve also been wondering how viable these kiosks might be in other cities? New York City is unique in that it’s both the largest US city and also one where people walk everywhere. That means a lot of potential viewers to support an advertising-funded model. Something similar is being built in London. How many other places in the US have the demographics to support this same funding model? Places like San Francisco, parts of Chicago and other major cities come to mind – but none of them have the same potential as New York City. There are other places that have a lot of people, like college campuses, but students are already connected to the web.
The idea is probably not going to be financially viable in more places until some other way to help fund them is found. There are cities that are probably willing to pay to support part of the cost of these systems – many cities have been searching for ways to expand public WiFi access. Getting the wireless companies to install 5G cell sites could be another difference maker. I’m sure that if these platforms become more widely available that other entrepreneurs will find ways to monetize them.
You have to give kudos to New York City for tackling this. Having kiosks spread all over the city is bringing benefits to citizens and providing access to those who would otherwise not have it. I wonder, though, if the city would be willing to step in to keep these operating if this trial is not financially sustainable? Cities have found many times that it’s not easy to kill a service that is widely popular.