Is the Reverse Auction Right for You?

I’ve been getting a lot of questions about the FCC’s reverse auction for federal support towards building to some of the most remote households in the country. The FCC is awarding $1.98 billion to be dispersed monthly over ten years to winners of this auction.

I’m not going to repeat all of the rules of the auction. A good summary of the auction rules is at this FCC link. The FCC also released a detailed list of the areas of the country that are eligible for these awards, with the list of census groups and maps here. Finally, the FCC has released a draft of the specific auction rules which they are expected to approve at the open meeting later this month. If you are interested in joining this auction you must notify the FCC with a detailed application by March 30 for an auction to tentatively begin on July 24.

The question I’ve been getting is if it’s worthwhile to pursue this auction. My analysis of the opportunity tells me that this is only going to be of interest to specific business plans that almost need to already be underway today. Consider the following issues involved in this funding:

Coverage Areas. The minimum bidding area is a census block group. This is an area comprising 39 census blocks. These average about 1,500 households but can vary between 600 and 3,000. The locations in this auction are all rural and this the coverage areas are likely to be large – half a county or larger. And since census block groups don’t follow political boundaries, these are not going to follow county boundaries. For example, if a county was already planning on building to their whole county there is a good chance that the census block groups in the auction will bleed into neighboring counties – and a winner has to build to the whole auction areas. This will be a huge hurdle for any project that anticipates using some public money.

The Most Remote Households. The households covered by this auction are the most remote households. They are mostly the leftover households from the CAF II awards where AT&T, CenturyLink and other big telcos accepted money to build to rural households. This auction covers those households that were too far away from an existing central office and too expensive using the CAF II awards. There are no pockets of households in these coverage areas, just a smattering of remote households who are at the very ends of the existing copper networks. These households don’t create a coherent coverage area for building broadband.

Small Percentage of Households in an Area. Since these households are scattered, they represent only a small percentage of the households in any area. To reach them with broadband is going to require building broadband to everybody else – and that construction was already funded in the CAF II awards to the big telcos.

My conclusion from this is that the only sensible reason to pursue the reverse auction funding is if somebody is already building broadband to the wider rural community already. Since the households covered by this funding only are going to represent some small percentage of the total households in the area, this funding is going to only be a drop in the bucket towards funding a total broadband buildout.

The reverse auction provides a bidding advantage to somebody willing to build gigabit fiber. But because of the location and number of households that will be covered in a given area I only see two possible kinds of builders, 1) somebody that is already planning to build fiber that would cover at least a whole census block group, or 2) a WISP or cellular provider that already covers a whole census block group or who is willing to build the towers and transmitters needed to reach a whole census block group.

Finally, after all of these other issues, anybody that bids will need to demonstrate the financial wherewithal to meet the buildout requirements. This is going to make it extremely difficult for start-ups or for government entities that haven’t already raised money to build broadband for a given area. This requirement probably even makes it hard for existing providers that don’t have strong balance sheets, such as many existing WISPs.

My guess is that most of the money in this auction will go to wireless providers. But I also expect that there will be some large swaths or rural America for which nobody bids – mostly due to the fact that the awards in a given area are not going to be sufficient to create a reasonable business plan. The auction can provide a piece of the funding which can be a big benefit if somebody is already planning on building to an area. There is a lot of risk in accepting the money if you are not positive you can fund it because the FCC warns that auction winners are obligated to complete the buildout.