An article in Light Reading reported that the largest cable companies captured about one-third of the net cellular customer additions in the fourth quarter of 2025. This statistic combines the cellular sales of Charter, Comcast, and Optimum. The overall cable industry statistics would be even higher if it included sales from Cox and Mediacom, which are privately held.

https://www.lightreading.com/5g/us-cable-mobile-net-adds-hold-steady-again-in-q4

Industry analysts are using the word convergence as shorthand for competition that bundles cell service with broadband. Convergence is the newest strategy that replaces the traditional bundling strategy of selling a package of broadband, cable TV, and voice.

Industry press over the last year is full of articles that wonder about the ultimate success of the strategy. Cable companies seem to have the upper hand in a convergence bundle since they collectively pass roughly 122 million homes. I’ve read a few analysts who argue that the big telcos like AT&T and Verizon are at a disadvantage since they pass a lot fewer homes with fiber.

But I think these analysts are missing something. There are three players in the convergence battle, and each is using a different tactic:

• Cable companies are finding success with the convergence bundle by combining full-price broadband with inexpensive cellular service. The main goal of the cable companies is to reduce broadband churn, and a customer loses their cable company cell service if they drop broadband.
• The fiber parts of the telcos don’t seem to be pushing the convergence package to the same extent. They are mostly still betting that people like fiber a lot more than cable broadband. However, AT&T just announced a fiber/cellular bundle with gigabit and one cellphone for $90 and two cellphones $120.
• The third competitors are the FWA cellular companies. They are bundling full-price cell service with inexpensive broadband. At least for now, they seem to be winning the convergence battle. In the fourth quarter of last year, AT&T, T-Mobile, and Verizon added over 1 million net FWA customers while the rest of the industry barely grew.

I know it seems odd to be counting the FWA competitors as different than the fiber telcos, since they are largely the same companies. But anybody who follows these companies understands there is not a lot of bleed-over between the wireline and the cellular parts of the businesses. The FWA division of the telcos are willing to compete for a fiber customer from their own sister companies.

It’s becoming clear that affordability is a major issue for a huge number of households. As long as that stays in the forefront, it seems like many households will lean towards the convergence plan that gives them a significant discount. I doubt that customers care if the discount comes from a lower price for broadband or cellular.

I think the cable companies are on to something with their focus on reducing churn. I talked to a few people in the last year who wanted to leave Charter and move to fiber broadband but didn’t want to lose their cheap cell service – and didn’t want to go through the hassle of replacing both services at the same time. The cable companies were really good at the triple play bundle in the 2010s, and a huge number of households felt they were held captive by the bundle. Are we headed back to that same place, but this time with multiple bundle options that force customers to buy both services from the same company?

Perhaps led by the recent new plan from AT&T, perhaps the fiber telcos are ready to jump into the convergence battle. I have wondered for years why they didn’t lead the market in this effort, and I guess it was due to internal battles over which division swallowed the bundling discount.