By working all over the country I get to hear a lot of stories about how people use broadband. I’ve noticed that over the last few years that the household expectation for broadband performance has changed.
As recently as three or four years ago most households seemed to judge the adequacy of their broadband connection by how well it would handle a video stream from Netflix or other streaming service. Households that couldn’t stream video well were unhappy, but those that could generally felt that their broadband connection was good enough.
Interestingly, much of the perceived improvement in the ability to steam video was not due to better broadband performance. Streaming services like Netflix took steps to improve the performance of their product. Netflix had always buffered their content, meaning that a customer would load the video stream a few minutes ahead of viewing to eliminate the variation in customer broadband connections. They subsequently built some brains into the service so that the compression used for a given stream would vary according to the broadband connection of the customer. They also began caching their content with ISPs so that their signal would be generated from the ISP’s local network and not from somewhere in the distant cloud.
Streaming quality then became an issue again with the introduction of live streaming sports and other content, and many of the flaws in the video stream became more apparent. I remember trying to watch ESPN online when it was first offered by Sling TV and the experience was miserable – the stream would crash a number of times during a football or basketball game. Live-streaming services have subsequently improved their product to work better with a variety of broadband connections.
Over the last two years I’ve noticed a big change in how households talk about their broadband performance. I haven’t heard anybody mention single video streaming in a few years and the expectation for a broadband connection now is that it can handle multiple data streams at the same time.
This tells me two things. First, as mentioned above, video streaming has improved to the point where you don’t get interruptions on most broadband connections. But more importantly, households have changed how they use broadband. I think my household is a typical example. The only broadband need we have that is different from many families is that my wife and I both work from home. But other than that, we don’t have atypical broadband demands.
If you go back five years we probably had perhaps half a dozen devices in our home capable of connecting to the Internet. We rarely demanded a lot of simultaneous broadband. Today we have over 40 Internet capable devices in our house. While some of them use little or no broadband, we’ve changed how we use broadband. We are cord cutters and routinely are streaming several videos at the same time while also using the Internet for gaming and schoolwork. We’re often stream music. Our computers automatically upload files to the cloud and download software updates. Cellphones are connected to the WiFi and there is regular use of FaceTime and other apps that include video streams.
Interestingly, when the FCC established 25/4 Mbps as the definition of broadband they justified the speed by looking at simultaneous uses of multiple broadband services. At that time a lot of critics derided the FCC’s justification since it wasn’t realistic for how most households really used broadband. Perhaps the staff at the FCC was prescient, because their illustrative examples are exactly how a lot of homes use broadband today.
If anything, the FCC’s method was conservative because it didn’t account for the interference that arises in a home network that is processing multiple data streams at the same time. The more streams, the more interference, and it wouldn’t be unusual for a home like ours to experience 20% to 30% overhead in our WiFi network while processing the numerous simultaneous streams.
Unfortunately, many policy makers are still stuck on the old paradigm. This is the only way they can justify something like the CAF II program that will provide data steams in the 10 Mbps range. They still talk about how that connection will allow a household to watch video or do homework, but they ignore all of the other ways that homes really use broadband today. I know for my home that a 25 Mbps broadband stream is not sufficient and will bog down at various times of the day – so I buy something faster. It’s hard to imagine stepping back to a 10 Mbps connection, because doing so would force us to make hard choices on curtailing our broadband usage.