One question I am often asked is if clients should offer symmetrical data speeds for residential customers. I’ve noticed lately a number of fiber networks that are advertising symmetrical speeds, and so this option is gaining some market traction. This is not an easy decision to make and there are a lot of different factors to consider:
The Competition. Most fiber networks are competing against cable networks, and the HFC technology on those networks does not allow for very fast uploading. The number one complaint that cable companies get about upload speeds is from gamers who want fast low-latency upload paths. But they say that they get very few other complaints from residential customers about this issue.
So this leads me to ask if residential customers care as much about upload speeds as they do download speeds. I know that today that household use the bulk of their download capabilities to view video and there are very few households that have the desire to upload videos in the same manner or volume. One of the questions I ask clients is if they are just trying to prove that their network is faster. Because to promote something heavily that most customers don’t care about feels somewhat gimmicky.
Practical. At the residential level there are not many users who have enough legal content to justify a fast upload. There are a few legitimate uses of uploading, but not nearly as many as there are for downloading. Some of the normal uses for uploading include gaming, sending large files, sharing videos and pictures with friends and family, doing data backup and other related activities into the cloud. But these uses normally do not generate as much traffic as the download bandwidth that is used by most households to watch video. And so one must ask the practical question if offering symmetrical bandwidth is just a marketing ploy since customers are not expected to use the upload nearly as much as they download.
Cost. Another consideration is cost, or lack of cost. A lot of ISPs buy symmetrical data pipes on their connection to the Internet. To the extent that they download a lot more data than is uploaded, one can almost look at the excess headroom on the upload side as free. They are already paying for that bandwidth and often there is no incremental cost to an ISP for customers to upload more except at the point where upload becomes greater than download.
Technical. One must ask if allowing symmetrical bandwidth will increase demand for uploading over time. We know that offering faster download speeds induces homes to watch more video, but it’s not clear if this is true in the upload direction. If uploading is stimulated over time then there are network issues to consider. It requires a more robust distribution network to support a network that has significant traffic in both directions. For example, most fiber networks are built in nodes of some sort and the fiber connection to those nodes needs to be larger to support two-way traffic than it would be if the traffic is almost entirely in the download direction.
Bad Behavior. One of the main arguments against offering fast upload speeds is that it can promote bad behavior or can draw attention from those with malicious intents. For example, fast upload speeds might promote more use of file sharing, and most of the content shared on file sharing sites is copyrighted and being illegally shared.
There has always been the concern that customers also might set up servers on fast connections that can upload things quickly. And one of the few things that requires a fast upward connection is porn. So I’ve always found it likely that having fast upload connections is going to attract people who want to operate porn servers.
But the real concern is that fast networks can become targets for those with malicious intent. Historically hackers took over computers to generate spam. That still happens today, but there are other more malicious reasons for hackers to take over computers. For instance, hackers who launch denial of service attacks do so by taking over many computers and directing them to send messages to a target simultaneously. Computers are also being hijacked to do things like mine bitcoins, which requires frequent communication outward.
One would think that a hacker would find a computer sitting on a network that allows 100 Mbps or 1 Gbps upload to be worth a whole lot more than a computer on a slower network. And so they might well be targeting customer on these networks.
What this all means to me is that if you offer fast upload connections that you ought to be prepared to monitor customer to know which ones upload a lot. If such customers are operating server businesses they might be directed to use business products. Or you can help them find and remove malware if their computers have been hacked. But I find the idea of allowing fast uploads without monitoring to be dangerous for the ISP and for customers.