One of the strangest annual undertakings by the FCC is the Urban Rate Study. This is an exercise undertaken every year to determine the highest monthly voice and broadband rates that can be charged by ETCs (Eligible Telecommunications Carriers) and recipients of FCC grants or subsidies. These rates apply to incumbent rate-of-return telephone companies, Rural Broadband Experiment providers, CAF II Phase II Auction winners, Rural Digital Opportunity Fund Auction (Auction 904) winners, and Enhanced A-CAM providers.
The FCC publishes this rate near the end of each year, and by July 1 of the following year, the list of ETCs above must certify to the FCC that it doesn’t charge a rate higher than the benchmarks. On December 15, 2023, the FCC published the benchmark rates for 2024. The method for calculating the benchmark rates is described at this link.
Telephone Benchmark Rate. The average urban rate for voice during 2023 was $34.27. The FCC set the benchmark rate at two standard deviations above the average rate, and ETCs cannot charge a telephone rate higher than $55.13. The average rate includes federal and state regulatory fees like the Subscriber Line Charge.
Broadband Benchmark Rates. Setting a benchmark for standalone broadband rates is a lot more complicated because the various federal requirements established different minimum speed goals over the years for different subsidy programs. The FCC determines the average urban rates for a variety of different speeds, and after applying the same two standard deviations, determined that the highest rates that an ETC can charge in 2024 are listed in the table below for the various broadband speeds.
The FCC also determined in this study that an ETC that uses rate caps must provide at least 660 gigabytes of data before data caps kick in.
| Download | Upload | Capacity | |
| Mbps | Mbps | (GB) | 2024 U.S. |
| 4 | 1 | 660 | $83.80 |
| 4 | 1 | Unlimited | $83.80 |
| 10 | 1 | 660 | $83.80 |
| 10 | 1 | Unlimited | $83.80 |
| 25 | 3 | 660 | $89.41 |
| 25 | 3 | Unlimited | $89.41 |
| 50 | 5 | 660 | $89.66 |
| 50 | 5 | Unlimited | $92.19 |
| 100 | 20 | 660 | $91.24 |
| 100 | 20 | Unlimited | $92.24 |
| 1,000 | 500 | 660 | $133.36 |
| 1,000 | 500 | Unlimited | $134.29 |
| 25 | 5 | Unlimited | $88.91 |
| 25 | 5 | Unlimited | $88.91 |
| 100 | 10 | Unlimited | $91.35 |
| 250 | 25 | Unlimited | $104.62 |
| 500 | 50 | Unlimited | $119.73 |
| 1,000 | 100 | Unlimited | $134.28 |
I am sure you are all comforted that an ETC can’t charge more than $83.80 for a 4/1 Mbps connection with a 660 GB data cap. It’s good to know that the FCC has our backs.
This is a bizarre exercise because it shows the extent to which the FCC is prohibited by Congressional rulings to engage in rate setting. The agency is required to go through this exercise every year, and you can see by the description of the methodology that it’s a complicated process. Yet the resulting rates are ridiculously high, and it’s hard to think that there are any ETCs trying to set rates higher than what is shown in the tables.

