The latest example of this is the upcoming election on November 7 in Ft. Collins, Colorado. Voters in that community will be voting on whether to amend the city charter to allow the city to build and operate a fiber optic network in the city. Colorado law makes this elections mandatory, but I’ve seen other cities hold voluntary elections on the issue so that they are certain that the citizens are behind their efforts to build fiber. A positive vote in Ft. Collins would allow the city to take the next step to investigate if they want to build a fiber network in the city.
Ft. Collins is a community of 59,000 homes and Comcast and the other incumbent ISPs have spent over $200,000 so far in advertising against the ballot measure – a phenomenal amount of money spent on a local election and the most ever seen in Ft. Collins.
As is usual for fiber ballot initiatives, the incumbents are fighting against the passage of the measure by spreading lies and misinformation. For example, in Ft. Collins they are saying that voting for the measure would preclude the city from making other infrastructure upgrades for things like roads. In fact, this ballot measure just gives the city the legal authority to explore fiber and it’s likely that they would have another election to approve a bond measure if they decide to float a bond for fiber – a decision that would be some time in the future.
The misinformation being floated in Ft. Collins is tame compared to some of the other ways that incumbents have tried to stop fiber initiatives. In Lafayette Louisiana the combination of Cox and BellSouth (now AT&T) were extremely aggressive in trying to stop the fiber initiative (including filing several lawsuits to stop the effort). But prior to the election when fiber was going to be on the ballot they called every home in the community with a push poll that asked ludicrous questions about the fiber project. An alert citizen recorded the push poll and it can be found here. This takes 30 minutes to hear the whole thing, but if you are interested in the tactics the big ISPs use to fight it, this is well worth a listen. There are some amazing questions in this poll, and the gall of this push poll might have been what pushed the election to pre-fiber. In Louisiana the city needed to get more than a 65% yes on the fiber initiative, and due to a strong community effort the ballot measure passed easily.
I also remember a similar election in North St. Paul, Minnesota, a small community surrounded by the city of St. Paul. When the city put a fiber initiative on the ballot Comcast sent busloads of people to the city who went door-to-door to talk people out of voting for fiber. They deployed the usual misinformation campaign and scared a community that had a lot of elderly citizens into voting against the fiber initiative, which narrowly lost at the polls.
There was a similar lection recently in Longmont, Colorado. When the city first held a vote on the same ballot measure as Ft. Collins, the money from the big ISPs defeated the ballot measure. The ISPs won using a misinformation campaign that talked about how the fiber effort would raise taxes. But the citizens there really wanted fiber, and so they asked for a second vote and in the second election there was a massive grass-roots effort to inform the community about the facts. The fiber initiative on the second ballot won resoundingly and the city now has its fiber network.
There are several lessons to be learned from these ballot battles. First, the incumbents are willing to make a sizable investment to stop competition. But what they are spending, like the $200,000 in Ft. Collins, is a drop in the bucket compared to what they stand to lose. Second, they always attack fiber initiatives with misinformation, such as scaring people about higher taxes. They don’t fight by telling what a good job they are doing with broadband And finally, we’ve seen the ISP efforts be successful unless there is a strong grass-roots effort to battle against their lies. Cities are not allowed by law to take sides in ballot initiatives during an election cycle and must sit quietly on the sidelines. And so it’s up to citizens to take on the incumbents if they want fiber. The big ISPs will always outspend the pro-fiber side, but we’ve seen organized grass-roots efforts beat the big money almost every time.