Consider the recent news from OpenSource, a company that monitors usage on wireless networks. They report a significant shift in WiFi usage by cellular customers. Over the last year AT&T and Verizon have introduced ‘unlimited’ cellular plans and T-Mobile has pushed their own unlimited plans harder in response. While the AT&T and Verizon plans are not really unlimited and have caps a little larger than 20 GB per month, the introduction of the plans has changed the mindset of numerous users who no longer automatically seek WiFi networks.
In the last year the percentage of WiFi usage on the Verizon network fell from 54% to 51%; on AT&T from 52% to 49%, and on T-Mobile from 42% to 41%. Those might not sound like major shifts, but for the Verizon network it means that the cellular network saw an unexpected additional 6% growth in data volumes in one year over what the company might normally have expected. For a network engineer trying to make sure that all parts of the network are robust enough to handle the traffic this is a huge change and means that chokepoints in the network will appear a lot sooner than expected. In this case the change to unlimited plans is something that was cooked-up by marketing folks and it’s unlikely that the network engineers knew about it any sooner than anybody else.
I’ve seen the same thing happen with fiber networks. I have a client who built one of the first fiber-to-the-home networks and use BPON, the first generation of electronics. The network was delivering broadband speeds of between 25 Mbps and 60 Mbps, with most customers in the range of 40 Mbps.
Last year the company started upgrading nodes to the newer GPON technology, which upped the potential customer speeds on the network to 1 gigabit. The company introduced both a 100 Mbps product and a gigabit product, but very few customers immediately upgraded. The upgrade meant changing the electronics at the customer location, but also involved a big boost in the size of the data pipes between neighborhood nodes and the hub.
The company was shocked to see data usage in the nodes immediately spike upward between 25% and 40%. After all, they had not arbitrarily increased customer speeds across-the-board, but had just changed the technology in the background. For the most part customers had no idea they had been upgraded – so the spike can’t be contributed to a change in customer behavior like what happened to the cellular companies after introducing unlimited data plans.
However, I suspect that MUCH of the increased speeds still came from changed customer behavior. While customers were not notified that the network had been upgraded, I’m sure that many customers noticed the change. The biggest trend we see in household broadband demand over the last two years is the desire by households to utilize multiple big data streams at the same time. Before the upgrades households were likely restricting their usage by not allowing kids to game or do other large bandwidth activities while the household was video streaming or doing work. After the upgrade they probably found they no longer had to self-monitor and restrict usage.
In addition to this likely change in customer behavior the spikes in traffic also were likely due to correcting bottlenecks in the older fiber network that the company had never recognized or understood. I know that there is a general impression in the industry that fiber networks don’t see the same kind of bottlenecks that we expect in cable networks. In the case of this network, a speed test on any given customer generally showed a connection to the hub at the speeds that customers were purchasing – and so the network engineers assumed that everything was okay. There were a few complaints from customers that their speeds bogged down in the evenings, but such calls were sporadic and not widespread.
The company decided to make the upgrade because the old electronics were no longer supported by the vendor and they also wanted to offer faster speeds to increase revenues. They were shocked to find that the old network had been choking customer usage. This change really shook the engineers at the company and they feared that the broadband growth curve was going to now be at the faster rate. Luckily, within a few months each node settled back down to the historic growth rates. However, the company found itself instantly with network usage they hadn’t expected for at least another year, making them that much closer to the next upgrade.
It’s hard for a local network owner to predict the changes they are going to affect the network utilization. For example, they can’t predict that Netflix will start pushing 4K video. They can’t know that the local schools will start giving homework that involves watching a lot of videos at home. Even though we all understand the overall growth curve for broadband usage, it doesn’t grow in a straight line and there are periods of faster and slower growth along the curve. It’s enough to cause network engineers to go gray a little sooner than expected!
2 replies on “Predicting Broadband Usage on Networks”
So can I expect to see a bit of color come back to my gray now that we have a better understanding of our growth? Great read this month, if I wasn’t so sure of our timelines I would say your are talking about us.
Not about you, but this applies pretty much to anybody who’s made the BPON to GPON migration.