The Industry

I Cut the Other Cord

facebookIt’s the day before Thanksgiving and rather than talk about anything too serious I’m going to talk about my experience in cutting the other cord – the social media cord. I recently left Facebook – and it feels great.

I’ve been on Facebook for years. I had over 200 friends that were a mix of family, people I went to schools with and various other people I’ve met over time. When I first got on Facebook many years ago it was a fun experience. I was able to catch up with old high school friends and was able to see what my family was up to. It really was a social site in the true spirit of that phrase, and my memory is that my Facebook feed in those days were mostly personal postings from my friends and very little else.

But over the years a lot new things crept into the Facebook feed and it became far less personal. I would bet that not more than 10% of my recent feeds were things directly posted by my friends. Instead my feed became a long stream of ‘news’ articles and a ton of other impersonal content.

Facebook is currently under fire for allowing too much ‘fake’ news on the platforms that critics say influenced the election. Companies like the New York Times or the Huffington Post pay to suggest content on Facebook in the hope of driving people to their own content. These sponsored posts apparently drive several billion dollars a year to Facebook. But not everybody is the New York Times and there are lots of other websites paying to post much more questionable content. Facebook says they are going to figure out how to ban the worst of these sites from adding fake news or misleading content.

But I don’t think that will put a dent in the problem. The fact is that any one of Facebook’s 1.65 billion members can link to any web site that doesn’t violate things like Facebook’s ban on nudity. And since personal posts can go viral and I can’t imagine the amount of untrue content will decrease a whit.

The fake content is not all political. A huge percentage of the things I see on almost any topic have the same problem. I would venture to say that most of the posts I see talking about nutrition, global warming, vaccinations, or almost any other current topic are also untrue or misleading. I would estimate that as much as half of the ‘content’ I saw on my feed was of questionable veracity.

I’m one of those people that hates obvious untruths and I would routinely tell my friends when they had posted something untrue. I’m guessing they will be glad to see me gone, because nobody ever thanked me for this! I’m afraid Facebook was turning me into the cranky neighbor sitting on the porch and trying to fix the world by pointing out untruths. But it is clear that I’ve been trying to swim against the tide.

My wife, as usual, gets things a little faster than me and she dropped Facebook a while back because the tone was growing so mean. Regardless of the topic the whole site now invites trolling and argumentation.

The other thing that has been bothering me about Facebook is that the company has been getting really sophisticated in collecting information about us and is either using it for advertising or selling it to others. I’ve grown more uncomfortable over time that everything I do on the site has been helping Facebook create a detailed profile on me. I sit and watch my friends take ‘quizzes’ that ask them a bunch of personal questions that they would never answer for a stranger. But companies have become good at disguising this data gathering as something fun.

I haven’t dropped some other social media sites because they serve purposes that benefit me. For example, I only use Twitter to follow people in the telecom industry or to follow my favorite sports teams. I post these blogs on Twitter but I rarely comment or read comments there. And I use LinkedIn as my online rolodex since it gives me a quick way to contact colleagues that I may have lost track of otherwise. The way I use these sites doesn’t have any negative aspects for me.

I can tell you that dropping Facebook has been a positive experience and I’m never going back. It was a time eater that could nibble away from a few minutes to hours on some days. The obviously fake, false and untrue content that has overtaken the platform was driving me crazy. And I feel glad to no longer be feeding my likes, preferences and opinions into the advertising grist mill. I heartily recommend leaving Facebook to anybody that is bothered by these same things. Facebook started as something fun, but I recommend anybody who is not having that original fun any longer to drop the site and spend your time elsewhere. I can tell you that it feels really great to let go of something so negative.

5 replies on “I Cut the Other Cord”

Dear Doug:
Happy Thanksgiving!! To be brutally honest, one of the things that I am happy for is that I NEVER got a Facebook account. Yes, I get made fun of, but I am rather proud that I never got sucked in to the consummate time-waster…

On the rare occasion when I found that I needed to see something on Fb, I could always “snoop” in on my wife’s account, or on one of my kids’ account. But that was maybe once or twice a year.

Lest someone think of my as a 20th Century knuckle-dragging Neanderthal, I do have an account on LinkedIn, and that is quite active. I have over 1200 contacts as well as a well- developed online resume. I get to read and see postings that pertain to the various facets of the Music, Education and Telecommunication industries, a few of my interests and hobbies, from current and former colleagues, family members, friends and others.

There is still an inordinate amount of advertising and “fake” news, but I try to ignore the junk. Whenever I am given the chance I “downvote” the ads (this takes me out of their preference logarithm). I also have a couple of twitter accounts, one for personal and one for my job.

Actually, your thesis for Fb manages to cover the story of the Internet itself. Back in the 1990s, when Internet use was still nascent, many people posted things for the general good; there was little or no tracking (which may or may not have been good…); posts were full of words (little or no useless videos)…

Oops, time to get on my horse and buggy for the ride into town for the live string quartet concert!! (;=(())

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